AMA 2018 Symposium for the Marketing of Higher Education

3-day On-Site Event

The 2018 AMA Symposium for the Marketing of Higher Education strives to increase knowledge of how marketing principles and practices can be used by colleges and universities to build and maintain strong brands, achieve enrollment and fundraising success, improve competitive positioning, and maintain financial strength.

The symposium will be held in Orlando, FL on Nov 4-7, 2018. It will feature 48 general lecture sessions, selected by a steering committee following a blind review process.

Twitter Hashtag


Who should attend the AMA 2018 Symposium for the Marketing of Higher Education?

In my opinion, this event might be a good fit for you if you are a:

AMA 2018 Symposium for the Marketing of Higher Education: Quick Facts

 Nov 04, 2018 - Nov 07, 2018
 Location:  Orlando, FL
 Registration: $925
 Website

Alternate Recommended Higher Ed Marketing Conference(s) or Course(s)

Higher Education Social Media ConferenceHigher Education Social Media Conference
Looking for some useful advice and ideas on advanced social media for higher ed? The Higher Ed Social Media Conference will help you up your game in 2019 and beyond. This higher ed conference takes place online every year in November. It is a well-attended online social media conference focusing 100% on higher education. It is a great Fall alternative to the CASE Social Media Conference taking place in Spring.


Digital Measurement Strategy for Higher Ed Team CourseDigital Measurement Strategy for Higher Ed Team Course
Not sure how you should measure your digital marketing initiatives, campaigns and efforts? If you've never taken the time to set up with your team your strategic plan to measure what matters, this affordable 4-week course for teams (2 to 5 people) will help you define your measurement strategic plan.


Higher Education Analytics ConferenceHigher Education Analytics Conference
Looking for real analytics solutions to real higher education marketing problems? The 2019 Higher Ed Analytics conference will feature sessions from a dozen of higher ed digital marketing and communications professionals working in institutions just like yours. This higher ed marketing conference is online and team-friendly.


Advanced Digital Analytics for Higher Ed CourseAdvanced Digital Analytics for Higher Ed Course
Do you want to measure the performance of your higher ed digital marketing initiatives and campaigns? If you have been using Google Analytics enough to be dangerous but want to go to the next level in your Analytics practice, this 4-week online course will help you learn more advanced analytics techniques to track the performance of your higher ed digital marketing or communications.


Higher Ed Content ConferenceHigher Ed Content Conference
Want to get more strategic with your higher ed content across devices, channels and departments? The 2018 Higher Ed Content Conference - now available on-demand - can help. This annual higher ed conference focusing on content features a dozen of higher ed professionals working in institutions like yours – with real solutions to real content problems. You can attend this online conference with all your content contributors - which makes it a great higher ed conference for digital content teams.