Top 2018 Higher Ed Marketing Conferences & Courses
This directory of Higher Education Marketing Conferences is constantly updated by Karine Joly, Executive Director at Higher Ed Experts. She has attended personally - and presented - at most of the higher ed conferences featured in this list maintained since 2014. This annual selection of 2018 higher education marketing conferences and professional certificate online courses is meant to help higher education marketers and digital professionals working in universities, colleges and schools. With multiple audiences, conflicting institutional goals and long path to conversions, higher education has very specific rules and constraints when it comes to marketing, communication and social media. So, it makes sense for seasoned higher ed marketers and new comers to the industry to attend conferences or courses with a specific focus on higher education.
Need to get up to speed with Web Analytics for Higher Ed? Whether you have already attended several sessions about Analytics at higher ed conferences or are brand new to the world of Google Analytics, this 4-week online course will help you learn what you need to know and develop your Web Analytics skills through guided practice.
Want to write stronger Social Media and Web Content for Higher Ed? Whether you are a seasoned writer looking for guidance to write online or a higher ed marketing practitioner who needs to create more content, this 4-week online course will help you become a better writer for the Web or social media by… writing – and not just listening about it like it’s usually the case at higher ed marketing conferences 🙂
Do you want to go beyond the basics in Web Analytics for Higher Ed? If you have been using Google Analytics enough to be dangerous but want to go to the next level in your Analytics practice, this 4-week online course will help you learn more advanced analytics techniques to track the performance of your higher ed digital marketing campaigns or initiatives.
Want to get more strategic with your higher ed content across devices, channels and departments? The 2018 Higher Ed Content Conference can help. This annual higher ed conference focusing on content features a dozen of higher ed professionals working in institutions like yours – with real solutions to real content problems. You can attend this online conference with all your content contributors – which makes it a great higher ed conference for digital content teams.
Are you in charge of social media marketing for higher education? Whether you’ve done social media for your institution for a few years or have recently been given this responsibility, this 8-week online course will help you bring your higher ed social media practice to the next level by covering all the bases and focusing on a strategic integrated marketing approach.
Want to start measuring what matters in social media to get smarter with your higher ed marketing? Whether you want to optimize your higher ed social media content calendar or the engagement strategy on your Instagram, Facebook, Twitter and other school accounts, this 4-week certificate online course will guide you through the required steps to implement a sound social media measurement plan for your higher education institution.
Need to make sense of Search Engine Optimization in a higher education context? If you understand the key role of SEO for higher ed, but don’t know where to start your SEO strategy, this 4-week SEO for higher ed online course will help you get started and implement key changes in your content development process.
Do you want to use Predictive Web Analytics for Higher Ed to help you make data-driven decisions? If you are the designated Web Analytics expert in your higher ed marketing team, this 4-week online course will help you go to the next level by learning predictive techniques to reach the digital Analytics master status :-).
The 2018 CASE conference on Marketing & Branding will be held on June 4-6, 2018 in Denver, CO. This higher ed marketing conference has a strong focus on branding. It’s a great conference to attend if there is a rebranding project in your future.
The 2018 UB Tech Conference will be held on June 4-6, 2018 at The Mirage in Las Vegas, NV. Organized by the magazine University Business, this higher ed conference is a great event for professionals working with information technology for universities and colleges.
The SUNYCUAD Annual Educational Conference will be held June 6-8 at Marriott Syracuse Downtown, NY. This conference is targeted to higher ed advancement professionals working for the SUNY school system.
Looking for higher ed websites solutions, research, best practices and inspiration for your summer projects? The 2018 Higher Ed Websites conference will features sessions from a dozen of higher ed professionals.
The 2018 eduWeb conference, also called the eduWeb Digital Summit, will take place on July 23-25, 2017 in San Diego, CA. This higher ed marketing conference offers several tracks covering the different facets of digital marketing for higher education: from social media to digital analytics.
PSEWEB is a conference for college and university marketers, programmers, designers, digital architects and community managers – the people behind the online faces of Canadian institutions.
The 2018 HighEdWeb National Conference will take place on October 21-24, 2018 in Sacramento, CA. This higher ed conference organized by the HighEdWeb Association is one of the biggest higher ed conference for web professionals, marketers, communicators and social media professionals working in higher education.
The 2018 AMA Symposium for the Marketing of Higher Education will be held in Orlando, FL on Nov 4-7, 2018. The symposium strives to increase knowledge of how marketing principles and practices can be used by colleges and universities to build and maintain strong brands, achieve enrollment and fundraising success, improve competitive positioning, and maintain financial strength. The AMA Symposium is the biggest higher ed marketing conference in terms of attendance.
The Confab Higher Ed Conference won’t be held in 2018 as its organizer has decided to host a single event event for all industries this year. If you are looking for a higher ed conference on content, check out the 2018 Higher Ed Content Conference, now the only conference entirely focused on higher ed content strategy in North America.
Looking for some useful advice and ideas on advanced social media for higher ed? The Higher Ed Social Media Conference (now available on-demand!) will help you up your game in 2018 and beyond. This higher ed conference takes place online every year in November/December. It is a well-attended online conference focusing 100% on social media for higher education.
Looking for real analytics solutions to real higher education marketing problems? The 2018 Higher Ed Analytics conference features sessions from a dozen of higher ed digital marketing and communications professionals working in institutions just like yours. This higher ed marketing conference is online and team-friendly.