Higher Ed Conferences & Courses for Higher Education Marketers

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

Higher Ed Content Conference

Higher Ed Content Conference

Want to get more strategic with your higher ed content across devices, channels and departments? The 2018 Higher Ed Content Conference – now available on-demand – can help. This annual higher ed conference focusing on content features a dozen of higher ed professionals working in institutions like yours – with real solutions to real content problems. You can attend this online conference with all your content contributors – which makes it a great higher ed conference for digital content teams.

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Higher Education Analytics Conference

Higher Education Analytics Conference

Looking for real analytics solutions to real higher education marketing problems? The 2018 Higher Ed Analytics conference features sessions from a dozen of higher ed digital marketing and communications professionals working in institutions just like yours. This higher ed marketing conference is online and team-friendly.

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Higher Education Social Media Conference

Higher Education Social Media Conference

Looking for some useful advice and ideas on advanced social media for higher ed? The Higher Ed Social Media Conference (now available on-demand!) will help you up your game in 2018 and beyond. This higher ed conference takes place online every year in November/December. It is a well-attended online conference focusing 100% on social media for higher education.

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Social Media Marketing for Higher Ed Course

Social Media Marketing for Higher Ed Course

Are you in charge of social media marketing for higher education? Whether you’ve done social media for your institution for a few years or have recently been given this responsibility, this 8-week online course will help you bring your higher ed social media practice to the next level by covering all the bases and focusing on a strategic integrated marketing approach.

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Web Analytics for Higher Ed Course

Web Analytics for Higher Ed Course

Need to get up to speed with Web Analytics for Higher Ed? Whether you have already attended several sessions about Analytics at higher ed conferences or are brand new to the world of Google Analytics, this 4-week online course will help you learn what you need to know and develop your Web Analytics skills through guided practice.

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Advanced Web Analytics for Higher Ed Course

Advanced Web Analytics for Higher Ed Course

Do you want to go beyond the basics in Web Analytics for Higher Ed? If you have been using Google Analytics enough to be dangerous but want to go to the next level in your Analytics practice, this 4-week online course will help you learn more advanced analytics techniques to track the performance of your higher ed digital marketing campaigns or initiatives.

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Web Writing for Higher Ed Course

Web Writing for Higher Ed Course

Want to write stronger Social Media and Web Content for Higher Ed? Whether you are a seasoned writer looking for guidance to write online or a higher ed marketing practitioner who needs to create more content, this 4-week online course will help you become a better writer for the Web or social media by… writing – and not just listening about it like it’s usually the case at higher ed marketing conferences 🙂

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SEO for Higher Ed Course

SEO for Higher Ed Course

Need to make sense of Search Engine Optimization in a higher education context? If you understand the key role of SEO for higher ed, but don’t know where to start your SEO strategy, this 4-week SEO for higher ed online course will help you get started and implement key changes in your content development process.

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Social Media Measurement for Higher Ed Course

Social Media Measurement for Higher Ed Course

Want to start measuring what matters in social media to get smarter with your higher ed marketing? Whether you want to optimize your higher ed social media content calendar or the engagement strategy on your Instagram, Facebook, Twitter and other school accounts, this 4-week certificate online course will guide you through the required steps to implement a sound social media measurement plan for your higher education institution.

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Content Strategy for Academic Program Pages Summit

Content Strategy for Academic Program Pages Summit

Do your academic program pages help recruit prospective students or drive them away? Let our 4 speakers show you how to make your academics content work harder with a sound content strategy.

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