Higher Ed Experts

The presentations offer smart lessons for using Google Analytics. More importantly, they provide opportunity and context for reflection on my institution’s own marketing goals.

Great! The quality of this online conference is very high. It’s always nice to have an in-person conference, but this online experience is high-quality. Great job and great speakers!

Our instructor, Joshua Dodson, did a great job of making Google analytics concepts easy to understand, even for someone starting with very little experience. I appreciated the interaction with colleagues from other institutions, and I learned from both Joshua and my fellow students. I created several Key Performance Indicator dashboards in this course that I will continue to use in my work. I am looking forward to using them to measure user behavior in ways that will help me optimize our website’s goals.

This course is very useful if you have not had the bandwidth or know-how to create a measurement plan for your website. The knowledge I gained and the classwork I completed have given me a good foundation to more effectively collect and analyze web data going forward.