Higher Ed Experts

This course helped me understand and explain the data that is being collected. It also reinforced that it is extremely important to ask questions and grasp the overall picture before analyzing the data.

I would definitely recommend this hands-on class to anyone working in higher education who has a basic knowledge of Google Analytics, but wants to be able to use it more effectively. The projects were designed to be immediately applicable to my job. I have shared information I learned about campaign tracking with staff who are excited to be able to track the progress of their marketing efforts through Google Analytics. I have also already used some of my new-found knowledge to create reports which will show us where we need to make adjustments to our website so that it is a more effective marketing tool. The instructor was very knowledgeable and responsive to questions, and the ability to share experiences in the discussion area with staff from other higher education institutions was invaluable.

I would recommend this course to any communications manager/director. It provides a great overview of how to use social media with communications strategies in higher education.

Great to have access to such a breadth of topics. Easy to follow and flexible.