Archives: Higher Ed Marketing

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

Higher ed content talks with Kelly Bennett, Manager of Social Media and Marketing Strategy – Miami University (Ohio)

Higher ed content talks with Kelly Bennett, Manager of Social Media and Marketing Strategy – Miami University (Ohio)

Kelly Bennett, Manager of Social Media and Marketing Strategy at Miami University (Ohio), is one of the 12 presenters of the 2019 Higher Ed Content Conference. In this 4-question interview, Kelly shares with us thoughts on content creation process and measurement, interesting higher ed content and a favorite tool. 1) What does your content creation […]


Higher ed content talks with Salma Nawlo, Assistant Director of Communications – Florida Southern College

Higher ed content talks with Salma Nawlo, Assistant Director of Communications – Florida Southern College

Salma Nawlo, Assistant Director of Communications at Florida Southern College, is one of the 12 presenters of the 2019 Higher Ed Content Conference. In this 4-question interview, Salma shares with us thoughts on content creation process and measurement, interesting higher ed content and a favorite tool. 1) What does your content creation process look like? […]


Higher ed content talks with Derek DuPont, Social Media Manager – The Ohio State University

Higher ed content talks with Derek DuPont, Social Media Manager – The Ohio State University

Derek DuPont, Social Media Manager at the Ohio State University, is one of the 12 presenters of the 2019 Higher Ed Content Conference. In this 4-question interview, Derek shares with us thoughts on content creation process and measurement, interesting higher ed content and a favorite tool. 1) What does your content creation process look like? […]


Higher ed content talks with Shay Galto, Manager of Marketing Analytics – University of Denver

Higher ed content talks with Shay Galto, Manager of Marketing Analytics – University of Denver

Shay Galto, Manager of Marketing Analytics at the University of Denver, is one of the 12 presenters of the 2019 Higher Ed Content Conference In this 4-question interview, Shay shares with us thoughts on content creation process and measurement, interesting higher ed content and a favorite tool. 1) What does your content creation process look […]


Higher ed content talks with Rebecca Stapley, Assistant Director of Social Media – Nazareth College

Higher ed content talks with Rebecca Stapley, Assistant Director of Social Media – Nazareth College

Rebecca Stapley, Assistant Director of Social Media at Nazareth College, is one of the 12 presenters of the 2019 Higher Ed Content Conference. In this 4-question interview, Rebecca shares with us thoughts on content creation process and measurement, interesting higher ed content and a favorite tool. 1) What does your content creation process look like? […]


How 12 higher ed pros measure content performance in 2019

How 12 higher ed pros measure content performance in 2019

Content is everything online, but creating great content to break through the noise is not an easy task. So, it’s crucial to measure the performance of your higher ed content to avoid wasting time and resources on what doesn’t reach, engage or move your target audience(s). The 12 speakers of the 2019 Higher Ed Content […]


Higher ed content talks with Corie Martin, Director Web Services & Digital Marketing – Western Kentucky University

Higher ed content talks with Corie Martin, Director Web Services & Digital Marketing – Western Kentucky University

Corie Martin, Director Web Services & Digital Marketing at Western Kentucky University, is one of the 12 presenters of the 2019 Higher Ed Content Conference. In this 4-question interview, Corie shares with us thoughts on content creation process and measurement, interesting higher ed content and a favorite tool. 1) What does your content creation process […]


Higher ed content talks with Jon-Stephen Stansel, Digital Media Specialist – University of Central Arkansas

Higher ed content talks with Jon-Stephen Stansel, Digital Media Specialist – University of Central Arkansas

Jon-Stephen Stansel, Digital Media Specialist at the University of Central Arkansas, is one of the 12 presenters of the 2019 Higher Ed Content Conference. In this 4-question interview, Jon shares with us thoughts on content creation process and measurement, interesting higher ed content and a favorite tool. 1) What does your content creation process look […]


3 questions on #highered analytics to Karine Joly, Higher Ed Experts Director

3 questions on #highered analytics to Karine Joly, Higher Ed Experts Director

I’m one of the 12 presenters of the 2019 Higher Ed Analytics Conference. In this 3-question “auto-interview” (following in the foot steps of my fellow HEA19 presenters), I share thoughts on what’s next for higher ed analytics in 2019, advice to get more strategic with measurement and tips to make analytics reports more efficient 1) […]


3 questions on #highered analytics to Sarah Kowalski, Web Content Strategy Manager – Montgomery College

3 questions on #highered analytics to Sarah Kowalski, Web Content Strategy Manager – Montgomery College

Sarah Kowalski, Web Content Strategy Manager – Montgomery College, is one of the 12 presenters of the 2019 Higher Ed Analytics Conference. In this 3-question interview, Sarah shares with us thoughts on what’s next for higher ed analytics in 2019, advice to get more strategic with measurement and tips to make analytics reports more efficient […]