Archives: Higher Ed Marketing

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

3 questions on #highered analytics to great pros to follow: Shelly Adams, Digital Marketing Analyst – University of Dayton

3 questions on #highered analytics to great pros to follow: Shelly Adams, Digital Marketing Analyst – University of Dayton

Shelly Adams, Digital Marketing Analyst at the University of Dayton, is one of the 12 presenters of the 2018 Higher Ed Analytics Conference. In this 3-question interview, Shelly tells us about what’s coming in 2018, the challenges of embracing analytics in higher ed and the best ways to keep learning about data and measurement for […]

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3 questions on #highered analytics to great pros to follow: Bryan Wolf, Marketing Applications Producer – Indiana University Bloomington

3 questions on #highered analytics to great pros to follow: Bryan Wolf, Marketing Applications Producer – Indiana University Bloomington

Bryan Wolf, Marketing Applications Producer at Indiana University Bloomington, is one of the 12 presenters of the 2018 Higher Ed Analytics Conference. In this 3-question interview, Bryan tells us about what’s coming in 2018, the challenges of embracing analytics in higher ed and the best ways to keep learning about data and measurement for higher […]

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Higher Ed Marketing Memos: When your new #highered president embraces social media by Allison O’leary

Higher Ed Marketing Memos: When your new #highered president embraces social media by Allison O’leary

Not your regular presidential inauguration April 28, 2017. It’s our president’s inauguration day… but where is he? The procession has ended, everyone is on stage and waiting, the crowd is quietly murmuring. Did we forget a critical part of the ceremony where he marches in by himself? No, the president’s partner, is visibly distressed. As […]

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Beyond Vanity Metrics: Measuring What’s Important in #HigherEd

Beyond Vanity Metrics: Measuring What’s Important in #HigherEd

We don’t sell shoes, so let’s not be shoemakers Higher education is a different animal. Everyone working in higher ed knows that. We don’t sell shoes. We don’t sell inexpensive services. We sell one of the most significant investments a person will make in their entire life: an expensive, multi-year commitment to education. And, unlike […]

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Higher Ed Experts Alums win awards, upgrade your #highered digital marketing skills with us!

Higher Ed Experts Alums win awards, upgrade your #highered digital marketing skills with us!

Award-winning alums Sylvia Nicosia and Dr. Liz Gross, both alums of our professional certificate program in Web Analytics for Higher Ed, have won a Red Stapler at the 2017 HighEdWeb Conference on Oct 11, 2017. This coveted award was given – by attendees – in recognition of the quality of the presentations they gave at […]

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What Does “Social Media Strategy” Mean?

What Does “Social Media Strategy” Mean?

Defining social media strategy Just for kicks, I recently googled “social media strategy.” There were 146 million results. People sure seem to have a lot to say about this! The first page was mostly “how-to” articles that never bothered to define the phrase. Then, there’s this gem (warning: strong language), which clearly illustrates that people […]

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#HigherEd Web Analytics for the Greater Good

#HigherEd Web Analytics for the Greater Good

More than just learning about Google Analytics One of the things my Web Analytics for Higher Ed class’ students have noted is that the course requires them to think differently about what we do as higher ed marketers and communicators. Many students start the course thinking that they will learn how to navigate a tool […]

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Building A Social Media Budget In #HigherEd

Building A Social Media Budget In #HigherEd

Wait — Isn’t Social Media Free? Some people assume that social media is free. That’s understandable, since Facebook, Twitter, Instagram, and Snapchat are free for individuals to use. But when you’re using social media on behalf of your campus or department, does the assumption hold? I took a very unscientific Twitter poll, and the results […]

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Newsletter: 360-Degree Videos, Social Listening, Facebook Live Tips, Similar #Higher Ed Brands, #HESM

Newsletter: 360-Degree Videos, Social Listening, Facebook Live Tips, Similar #Higher Ed Brands, #HESM

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! A 360 Overview of #HigherEd 360-Degree Videos […]

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4 Reasons to Use Social Media Listening in Higher Education #hesm

4 Reasons to Use Social Media Listening in Higher Education #hesm

I’ve been using the term “social listening” for over three years, but recently I realized it doesn’t mean the same thing to everyone in higher education. I’d like to take this opportunity to define social listening, and highlight some of the use-cases for social listening in higher education. Social Listening Defined Social listening (sometimes called […]

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