How Digital Analytics can Help Higher Ed Marketing and Communications Leaders

“Ah, if only higher ed decision makers understood a bit more the power of digital analytics instead of ignoring it or fearing it…” I’ve heard a version of this wish expressed by digital professionals SO many times over the years that I decided to ask your 12 higher ed colleagues on the program of the […]

How Higher Ed Leaders Can Use Analytics
  • I’d recommend this course to anyone looking for a better understanding of how to use the wealth of information in Google Analytics. Learning how to drill down into the information to get to actionable metrics that make sense will really help our marketing and strategy decision makers. Looking good doesn’t hurt either!

    April Taulbee. April Taulbee, Webmaster at D'Youville College
    Web Analytics for Higher Ed Course Alum
  • This course really helped me take my web analytics reporting to the next level. The materials were relevant and immediately useful, and the instructor provided very valuable feedback during the course. I would definitely recommend this course if you are fairly comfortable in your web analytics platform (Google Analytics, etc.) and want to learn how to apply statistical analysis to your data and get some great tips for building and formatting your marketing analysis reports.

    Rachael Kelly, Boise State University. Rachael Kelly, Boise State University,
    Predictive Web Analytics for Higher Ed Course Alum
  • HEW19

    I love the fast-paced online format with a variety of topics.

    Nicole Smith, University of Michigan. Nicole Smith, University of Michigan,
    HEW19 Attendee
  • This course jumps right into learning. The assignments and discussions push you to use the information you’re learning and apply it as soon as possible.
    The interaction from the teacher and classmates was so helpful and respectful.
    I recommend this course for anyone who works with content on the web.

    Kristin Williams. Kristin Williams, West Chester University of Pennsylvania
    Web Writing for Higher Ed Course Alum

This course jumps right into learning. The assignments and discussions push you to use the information you’re learning and apply it as soon as possible.
The interaction from the teacher and classmates was so helpful and respectful.
I recommend this course for anyone who works with content on the web.

Kristin Williams. Kristin Williams, West Chester University of Pennsylvania
Web Writing for Higher Ed Course Alum

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