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This course has been the simplest yet most comprehensive means of creating a well-defined line connecting institutional objectives to social media outcomes. The wheel-spinning saved by taking this course begins paying off before the course is even over.
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I would recommend this course for anyone in higher education who needs to learn how to use Google Analytics. This introductory course gave me the knowledge to start using Google Analytics dashboards, segments, and helped me to understand goals and KPIs.
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A little overwhelmed with the amount of information but excited about the possibilities going back to my team.
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Helpful as a first-time attendee. I was able to get some good nuggets from a few presentations.
Jamie Godin, Washington and Lee University,
Robin Gronlun, Middlebury College,
Sara Pawson, University of Victoria,
Andrew Smith, University of Waterloo,
Helpful as a first-time attendee. I was able to get some good nuggets from a few presentations.
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