Higher Ed DigiTALES: How to get the most out of your next higher ed marketing conference

Higher Ed DigiTAL(ES) is a series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. In search of the optimal experience at your next higher education marketing conference I’ve attended, […]

Higher Ed DigiTALES
  • I found this course valuable, because of how directly it applied to my work. Each week there was something that I immediately began applying to my daily tasks. Sometimes it was just a small detail or fact, other times it was a completely new process for writing certain types of content. But each week’s lesson gave me greater proficiency and skill in my work. I’ve already recommended the course to the other writers in my department.

    Paulette Sackett, Palmer College of Chiropractic. Paulette Sackett, Palmer College of Chiropractic,
    Web Writing for Higher Ed Course Alum
  • Great 4-week course on Google Analytics for those with very little to some knolwedge. I’m thrilled I now understand all of those additional components withing GA to really drive down into the data in helping adjusting website content, design and campaigns to meet our larger institutional goals.

  • This course served as an excellent resource to jump start initiatives surrounding analytics in my organization. The instructor approached analytics holistically while focusing on the content that is most relevant to post-secondary institutions.

    Akil Annamunthodo, University of Guelph-Humber. Akil Annamunthodo, University of Guelph-Humber,
    Web Analytics for Higher Ed Course Alum
  • The SEO class is the most practical and focused ones I’ve encountered. I am now totally prepared to take on an institution wide SEO strategy project. Thanks, Higher Ed Experts!

    Tatjana Salcedo. Tatjana Salcedo, Web Strategist at University of Vermont (VT)
    SEO for Higher Ed Course Alum

The SEO class is the most practical and focused ones I’ve encountered. I am now totally prepared to take on an institution wide SEO strategy project. Thanks, Higher Ed Experts!

Tatjana Salcedo. Tatjana Salcedo, Web Strategist at University of Vermont (VT)
SEO for Higher Ed Course Alum

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