#HigherEd Marketing Memos: 5 steps to create a story-focused content strategy for higher ed – working backwards by Amy Filardo

How content strategy has come to life at Loyola University Maryland If your university is anything like ours, the idea of creating a content strategy to harness the power of content marketing has been at the top of your to-do lists. Two years ago at the office of marketing and communications at Loyola University Maryland, […]

Higher Ed Marketing Memo by Amy Filardo
  • This course was a great way to help those of us trained as news writers to learn how to adjust our copywriting to the needs of the web and social media.

    Steve Sefchik, Lorain County Community College. Steve Sefchik, Lorain County Community College,
    Web Writing for Higher Ed Course Alum
  • HEW19

    Lots of wonderful nuggets of useful information from each lightning session. Almost every session was directly applicable to our institutions website. The handful that weren’t of interest to us was solely due to our particular area of oversight for our audience- they were still fantastic presentations!

    Daniel Demmons, Providence College. Daniel Demmons, Providence College,
    HEW19 Attendee
  • I recommend this course. I’ve tried to keep up on my own with blogs, articles, conferences, etc, but this course curates the best resources and presents them in an organized manner so that I was able to get the most out of them. A great learning experience!

    Liz MacDonald. Liz MacDonald, Senior Editor at California State University - Monterey Bay (CA)
    Social Media Marketing for Higher Ed Course Alum
  • This conference gave me the opportunity to see how much is out there that I need to learn more about. I definitely have some topics to explore and even classes to take.

    Myriam Young, Indiana University Northwest. Myriam Young, Indiana University Northwest,
    Higher Education Analytics Conference Alum

This conference gave me the opportunity to see how much is out there that I need to learn more about. I definitely have some topics to explore and even classes to take.

Myriam Young, Indiana University Northwest. Myriam Young, Indiana University Northwest,
Higher Education Analytics Conference Alum

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