Higher Ed Experts

I really enjoyed the variety of topics and the lively chatter on the hashtag.

It’s great to hear about content strategy and tactics from other higher ed institutions. So often webinars and conferences are focused on those working in the corporate world, and while it’s nice to see what others outside of our industry are doing, learning from your higher ed peers (especially those facing similar resource constraints) is incredibly valuable.

This class really developed my understanding of google analytics and the depth and breath of information that is available with the google analytics software. I would definitely recommend this class to my colleagues.

I found the wide variety of topics covered in the HESM14 Conference very valuable. The topics were relevant to new and experienced social media users in higher education marketing and the presenters shared knowledge that can be implemented right away. I’m looking forward to taking what I learned back to my colleagues!