Higher Ed Experts

I would recommend this course to anyone who wants to improve their social media skills. You’ll gain new insights and also new knowledge from other students in the class.

I would definitely recommend this hands-on class to anyone working in higher education who has a basic knowledge of Google Analytics, but wants to be able to use it more effectively. The projects were designed to be immediately applicable to my job. I have shared information I learned about campaign tracking with staff who are excited to be able to track the progress of their marketing efforts through Google Analytics. I have also already used some of my new-found knowledge to create reports which will show us where we need to make adjustments to our website so that it is a more effective marketing tool. The instructor was very knowledgeable and responsive to questions, and the ability to share experiences in the discussion area with staff from other higher education institutions was invaluable.

This conference provided a variety of tips and examples on how to improve the overall content strategy for my campus, addressing web, email and social and several mediums of content.

I would highly recommend this course to anyone who has a passion for Higher Ed Marketing. The insights, structure and collaborative nature of the class made it a high impact experience that will surely elevate the quality of my social strategy and practices as I move forward in the field.