Higher Ed Experts

I would recommend this course to anyone who touches web or social content or who interacts with an audience through writing. The lessons were extremely practical. I was able to implement what I was learning the next day at work–to very positive results!
This course has renewed my excitement for work and has given me data-driven ways to improve our websites, social content, and even emails. It met and exceeded my every expectation. This is the perfect course for anyone new to higher ed content and communications and for those who are seasoned veterans.

This course is very useful if you have not had the bandwidth or know-how to create a measurement plan for your website. The knowledge I gained and the classwork I completed have given me a good foundation to more effectively collect and analyze web data going forward.

I would recommend Web Writing for Higher Education to anyone involved in writing and working in a communication or marketing department. It gives great examples of changes that are simple to make but make a large difference in the readability and focus of your website and web content. The tools provided toward the end of the course for content templates can be especially practical for certain kinds of content that are often repeated.

Great course, extremely relevant information with a nice mix of theory and practice. Highly recommended to anyone looking to move beyond the basics of Google Analytics and adopt a more strategic way of looking at data.