Higher Ed Experts

I really enjoyed the course and found it very helpful and relevant. From never having worked with Google Analytics (or any other web analytics tools) I feel confident and competent using it now. From week 2, I was able to apply what I was learning in my job and make changes to marketing campaigns so they were more relevant, targeted and more likely to help to achieve our overall goal of converting users to students! The course readings were time consuming and the coursework required a fair amount of pactical application – anyone looking to do this should be aware that they’ll need to put the effort in! However, as the course is only four weeks long it is easily achievable.

I would describe the conference as exciting, enlightening, challenging and very informative. The speakers encouraged me to be creative with my thinking about social media and how I can best use social media platforms to build the brand of my programme online and recruit new students.

As someone who’s never delved into web analytics before, this course helped me create a solid foundation of skills that I can use with any website. This is definitely something I wouldn’t have been able to achieve so quickly by myself, so I definitely think this course is worth it!

This was a fantastic class. I loved everything about it. As always, there’s an investment of time needed, but it helped tremendously with my own work and produced immediate results and improvements for me.