Content Analytics: Top 5 Engagement Metrics for Higher Ed Web Content

5 ways to measure the performance of your content Not sure how Google Analytics can help you optimize your web content? I know you’re not alone, because this is a question I get asked all the time! 🙂 So, here are my top 5 content engagement metrics, and how I use them in my approach […]

Higher Ed Analytics Professor Aaron Baker
  • This course has forever shifted the way I look at my role, not just as a social media manager, but as a professional.
    I have learned skills in this class that go well beyond understanding metrics and measurement and will help shape the way I do whatever job I find myself in, no matter the industry. This course is a must for people working in any type of social media manager/digital strategy role in higher education; you won’t find anyone better than Liz Gross to show you the ropes.

    Meg Bernier. Meg Bernier, Assistant Director, Editorial Services & Social Media
    Social Media Measurement for Higher Ed Course Alum
  • I highly recommend this course for anyone seeking professional development in social media marketing for higher education. I learned more through this class than from any conference or workshop I’ve attended in the past. You will gain insights that are both in-depth and practical. It is well worth the investment.

    Josh Woods, Auburn University College of Agriculture. Josh Woods, Auburn University College of Agriculture,
    Social Media Marketing for Higher Ed Course Alum
  • The 4-week course ‘Web Analytics for Higher Ed’ taught me the basics of setting up KPIs, tracking codes, goals, funnels, campaigns, segments and dashboards. As a marketing executive, it was an excellent format to fit into my busy schedule and to exchange ideas with colleagues.

    Laura Baldwin, Arcadia University. Laura Baldwin, Arcadia University,
    Web Analytics for Higher Ed Course Alum
  • This was unique and very informative opportunity to hear what my peers at other universities are thinking and doing in this arena. I learned a few new things, and validated many of our thoughts and ideas here about social media and higher ed.

    Steven Morris, Rensselaer Polytechnic Institute. Steven Morris, Rensselaer Polytechnic Institute,
    Attendee

This was unique and very informative opportunity to hear what my peers at other universities are thinking and doing in this arena. I learned a few new things, and validated many of our thoughts and ideas here about social media and higher ed.

Steven Morris, Rensselaer Polytechnic Institute. Steven Morris, Rensselaer Polytechnic Institute,
Attendee

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