This course has forever shifted the way I look at my role, not just as a social media manager, but as a professional.
I have learned skills in this class that go well beyond understanding metrics and measurement and will help shape the way I do whatever job I find myself in, no matter the industry. This course is a must for people working in any type of social media manager/digital strategy role in higher education; you won’t find anyone better than Liz Gross to show you the ropes.
I highly recommend this course for anyone seeking professional development in social media marketing for higher education. I learned more through this class than from any conference or workshop I’ve attended in the past. You will gain insights that are both in-depth and practical. It is well worth the investment.
The 4-week course ‘Web Analytics for Higher Ed’ taught me the basics of setting up KPIs, tracking codes, goals, funnels, campaigns, segments and dashboards. As a marketing executive, it was an excellent format to fit into my busy schedule and to exchange ideas with colleagues.
This was unique and very informative opportunity to hear what my peers at other universities are thinking and doing in this arena. I learned a few new things, and validated many of our thoughts and ideas here about social media and higher ed.
This was unique and very informative opportunity to hear what my peers at other universities are thinking and doing in this arena. I learned a few new things, and validated many of our thoughts and ideas here about social media and higher ed.
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