Content Analytics: Top 5 Engagement Metrics for Higher Ed Web Content

5 ways to measure the performance of your content Not sure how Google Analytics can help you optimize your web content? I know you’re not alone, because this is a question I get asked all the time! 🙂 So, here are my top 5 content engagement metrics, and how I use them in my approach […]

Higher Ed Analytics Professor Aaron Baker
  • I was really impressed with how much I learned in this course–and how many tools there are to employ when writing for the web! In most online courses, you’re just on the receiving end for a couple hours and you are advised rather than forced to try your hand at certain exercises afterwards. With a multi-week session of exercises and feedback, I got a lot more information ingrained.

    Sarah Nash. Sarah Nash, Alumnae Communications Editor at Mills College
    Web Writing for Higher Ed Course Alum
  • Ten-minute presentations are very digestable, useful, and keep it interesting.

    Elisabeth Reinkordt, University of Pennsylvania. Elisabeth Reinkordt, University of Pennsylvania,
    Higher Ed Content Conference Alum
  • It’s an opportunity to hear about your problems from a different point of view. Quality content specific to higher ed is hard to find, but not here.

    Elliot Konetzni from Central New Mexico Community College. Elliot Konetzni from Central New Mexico Community College,
    Higher Ed Content Conference Alum
  • What I love about this conference is the convenience and breadth of topics. The bite-sized sessions are usually just enough to get me thinking about that specific topic and how I can utilize it on my campus. I find myself furiously taking notes less about what the speaker is saying, and more about how I can translate and implement their ideas and experiences in my work. It’s inspirational!

    Sarah Stall, University of Puget Sound. Sarah Stall, University of Puget Sound,
    Higher Education Social Media Conference Alum

What I love about this conference is the convenience and breadth of topics. The bite-sized sessions are usually just enough to get me thinking about that specific topic and how I can utilize it on my campus. I find myself furiously taking notes less about what the speaker is saying, and more about how I can translate and implement their ideas and experiences in my work. It’s inspirational!

Sarah Stall, University of Puget Sound. Sarah Stall, University of Puget Sound,
Higher Education Social Media Conference Alum

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