Higher Ed Experts

I thought this conference was very well organized. I assume the presenters were located throughout the country, yet it worked seamlessly.

I felt lost justifying the use of social media to myself and my office. This class provided a lot more clarity around how to measure the impact of social media and communicate this to my office. The coursework was helpful. The conversation with other colleagues in the class was also useful as I thought of ways to develop my own social media content and measure its effectiveness.

“Attending” this event and being able to invite others to participate is a highlight of my academic year. It is not only personally helpful, but it also goes a long way to helping legitimize many of the efforts our department suggested or worked to implement in marketing communications at our institution.

As an attendee, I got a lot of unexpected takeaways, and some great insights into where this ever-changing field is taking us. I feel ready to dive back into my data with more confidence.