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I highly recommend this class. It has opened my eyes and inspired me to take a whole new approach to my institution’s social media efforts. I have already seen measured” improvement in the College’s campaigns.
Amy Michelin, Social Media and Content Strategist
at Farmingdale State College (NY)
Social Media Marketing for Higher Ed Course Alum -
I would wholeheartedly recommend the Web Analytics for Higher Ed course. I knew bits and pieces of Google Analytics prior to taking the course, but the course really helped me connect all of those things (and taught me quite a few additional things about GA). I will definitely be able to apply this newfound knowledge directly to our institution’s website strategy.
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This was such an amazing experience, thanks to the way it was set up! Having 12 10-minute sessions back to back allowed for better attentiveness and engagement from the audience. This seminar was extremely helpful, useful and informative!
Mariam Azzam, The University of North Carolina at Chapel Hill,
Higher Education Social Media Conference Alum -
I was really impressed with how much I learned in this course–and how many tools there are to employ when writing for the web! In most online courses, you’re just on the receiving end for a couple hours and you are advised rather than forced to try your hand at certain exercises afterwards. With a multi-week session of exercises and feedback, I got a lot more information ingrained.
Doug Thompson, Ohio Wesleyan University,
Sarah Nash, Alumnae Communications Editor
at Mills College
I was really impressed with how much I learned in this course–and how many tools there are to employ when writing for the web! In most online courses, you’re just on the receiving end for a couple hours and you are advised rather than forced to try your hand at certain exercises afterwards. With a multi-week session of exercises and feedback, I got a lot more information ingrained.
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