Higher Ed Experts

It helped reinforce the strategy, direction and tactics we are employing and gave me new ideas to look into.

Comprehensive insight into the trends and tactics of social media use in higher education.

This was a great introduction to measuring my social media efforts! We started with the basics: how to design a social media program with measurable goals; then expanding from that solid foundation with an exploration of tools to assist in measuring goals; all the way to designing a social media report. Each step gave me the opportunity to develop something I can use in my professional world, through the weekly discussions and assignments, with substantive feedback from classmates and the instructor on how to improve.

This course really opened my eyes to a new way of thinking about our college’s web presence, and how we could more effectively use social media to reach our goals.