Higher Ed Experts

I found this course to be very hands-on and full of insights and tips on how to take Google Analytics reporting to the next level. Setting a goal for a higher ed site, developing KPI’s and making a dashboard are no longer a big mystery! I discovered very actionable insights that will improve our university’s web and social media marketing efforts. Highly recommended!

Higher Ed Experts online conferences are a great way to offer networking and professional development opportunities to faculty, staff, and student employees who might otherwise be unable to participate in an in-person conference of this type and quality.

This course will provide someone with limited Google Analytics experience a good overall familiarity with the product, while also introducing the analytics concepts and practices that are needed to understand and apply the reports. I learned what data I should be focusing on, and what was less important. By narrowing your attention to where it needs to be, you will be much more effective in analyzing your data so you can focus on applying the improvements that it guides you to make.

Great 4-week course on Google Analytics for those with very little to some knolwedge. I’m thrilled I now understand all of those additional components withing GA to really drive down into the data in helping adjusting website content, design and campaigns to meet our larger institutional goals.