Higher Ed Experts

The course is time-intensive. The course may be helpful for others who want to learn how to write web content, learn about optimizing pages for search engines, and to some extent writing for social media. I would recommend this course for web writers or individuals who manage web pages and social media.

This course challenged me. In my 8 years in higher ed web marketing, I have always thought the unfamiliarity with web authoring tools was why our web content contributors struggle. I came to the realization that perhaps it’s their lack of confidence in writing and the challenge writing for the web presents. I learned some techniques and strategies to help coach our contributors as well as strengthen our overall strategy and approach to web writing.

I would absolutely recommend this course. It offered me a great deal of knowledge I didn’t have before, and it also helped shape a way of looking at metrics and social media I didn’t see before.

This course was one of the best courses I have ever taken. It was rigorous, interesting, and challenging. The course materials are extremely helpful and I appreciate the resources and guidance provided. I also found the weekly group discussions to be illuminating. I appreciate how others were generous with their feedback and shared honestly about what worked and didn’t as a way to help the rest of us on our journey.