Higher Ed Experts

The presentations offer smart lessons for using Google Analytics. More importantly, they provide opportunity and context for reflection on my institution’s own marketing goals.

I loved the 10-minute format of the presentations; it kept me interested throughout the whole day. I learned a few great takeaways and started having some conversations with my colleagues that I think will turn into successful marketing tactics for our institution!

This was a great introduction to the principles and practices of SEO, through the lens of higher education. I came away with a strong foundation for how to evaluate and improve our website’s SEO, and can now evaluate the SEO of our competitors through a variety of online tools. I’m also better prepared to optimize our cost-per-click advertising campaigns through A/B testing. I can’t wait to talk to my supervisor and ad agency about what I’ve learned, and create a plan for implementation!

The SEO class is the most practical and focused ones I’ve encountered. I am now totally prepared to take on an institution wide SEO strategy project. Thanks, Higher Ed Experts!