Higher Ed Experts

If you are looking to learn more about SEO, CPC, and Conversion Rate Optimization, as well as how they can be maximized by higher education institutions, then this is the course for you. Our instructor was extremely knowledgeable about core principles as well as best practices. The tools and methods identified during the course are things that will benefit you instantly through real world application. I even find myself accessing materials well beyond completion of the course! One of the best things about learning these techniques over several weeks through HigherEd Experts is that you also benefit from having others in the course in similar situations confronted with similar issues at various institutions across the globe. Plus, the Ask a Professor feature will help you get connected right away to your instructor. The overall guidance and advice is most helpful and actually something you can use for your institution’s long term benefit.

This conference provided a great overview of a wide variety of content related information in a very concise format – a very good use of our time!

Great course, extremely relevant information with a nice mix of theory and practice. Highly recommended to anyone looking to move beyond the basics of Google Analytics and adopt a more strategic way of looking at data.

It’s a great opportunity to verify where your strengths and weaknesses are, get new ideas and a few takeaways to fill in the gaps.