Content Analytics: Top 5 Engagement Metrics for Higher Ed Web Content

5 ways to measure the performance of your content Not sure how Google Analytics can help you optimize your web content? I know you’re not alone, because this is a question I get asked all the time! 🙂 So, here are my top 5 content engagement metrics, and how I use them in my approach […]

Higher Ed Analytics Professor Aaron Baker
  • I would definitely recommend this social media measurement course, to anyone looking to hone their analytic reporting skills. With so much information available from so many sources, it is important to get the information about what is available and have the support system of other professionals like yourself to figure out what is applicable to you and your institution.

    Emily Stulz, Northern Michigan University. Emily Stulz, Northern Michigan University,
    Social Media Measurement for Higher Ed Course Alum
  • The conference was great and opened up my mind and my colleagues minds to new ideas we can implement on our campus. We’re excited to put these ideas into motion.

    Courtney Haraldson, Humboldt State University. Courtney Haraldson, Humboldt State University,
    Attendee
  • I thought this conference was very well organized. I assume the presenters were located throughout the country, yet it worked seamlessly.

    Ayesha Schroeder, Michigan State University. Ayesha Schroeder, Michigan State University,
    Higher Education Analytics Conference Alum
  • I really enjoyed the Social Media & Web Writing Course. This is my third online learning opportunity with Higher Ed Experts. These courses are so helpful, because the content is immediately applicable. There aren’t very many places you can go to get instruction that you can use right away to improve your effectiveness in your marketing position in higher ed.

    Lansing Bryan, Green River College. Lansing Bryan, Green River College,
    Web Writing for Higher Ed Course Alum

I really enjoyed the Social Media & Web Writing Course. This is my third online learning opportunity with Higher Ed Experts. These courses are so helpful, because the content is immediately applicable. There aren’t very many places you can go to get instruction that you can use right away to improve your effectiveness in your marketing position in higher ed.

Lansing Bryan, Green River College. Lansing Bryan, Green River College,
Web Writing for Higher Ed Course Alum

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