Higher Ed Experts

This course was one of the best courses I have ever taken. It was rigorous, interesting, and challenging. The course materials are extremely helpful and I appreciate the resources and guidance provided. I also found the weekly group discussions to be illuminating. I appreciate how others were generous with their feedback and shared honestly about what worked and didn’t as a way to help the rest of us on our journey.

Google Analytics is very powerful, and easy to get distracted in minutia. This course helps you focus on the measurable outcomes that you can easily tie to institutional goals. So, if your website is the “front door” to the institution, it’s possible to connect web actions to goals.

The Web Analytics for Higher Ed (WAHE) course forced me to dive in and actively work through development of expertise in Google Analytics. From segments to goals to campaigns to dashboards, I’m coming away with a comprehensive understanding of best practices related to higher education.

If you are looking to learn more about SEO, CPC, and Conversion Rate Optimization, as well as how they can be maximized by higher education institutions, then this is the course for you. Our instructor was extremely knowledgeable about core principles as well as best practices. The tools and methods identified during the course are things that will benefit you instantly through real world application. I even find myself accessing materials well beyond completion of the course! One of the best things about learning these techniques over several weeks through HigherEd Experts is that you also benefit from having others in the course in similar situations confronted with similar issues at various institutions across the globe. Plus, the Ask a Professor feature will help you get connected right away to your instructor. The overall guidance and advice is most helpful and actually something you can use for your institution’s long term benefit.