Higher Ed Experts

This course exceeded my expectations. So many of the modules were perfectly in tune with projects or challenges I was facing at work! I attended two higher ed conferences while taking the course, and the class material complemented and supported what I was hearing from other experts in the field. With the knowledge base and ideas I developed during this course, I am ready to lead the social media team at my institution in the transition toward using social media to influence behaviors and support business goals.

I would highly recommend the Advanced Web Analytics course to my digital marketing colleagues. It is perfect for the person that has a working comprehension of Google Analytics but is missing how to tie it all together in an academic setting.

I recommend this course for anyone interested in expanding their knowledge of social media marketing. I saw almost immediate results as I implemented ideas from the course and from my course mates into my work!

My team enjoyed the quick presentations. They were the right length to plant some new ideas, inspire us, and generate some easy actionable to-dos on our part.