Calling all WAHE, AWAHE, PWAHE & SMMHE alums!
Have you heard that Sylvia Nicosia from Farmingdale State College, a Higher Ed Experts alum like you, won a coveted Red Stapler Award for the session she presented at the 2017 High Ed Web Conference?
The topic of her session?
Transitioning the university website to Google Tag Manager and Universal Analytics.
Get a chance to watch her presentation online if you missed it.
Analytics Presentation Program
From Classic, Universal, to Google Tag Manager: How to Safely Defeat the Beast by Sylvia Nicosia
How do you safely migrate from Universal Analytics to Google Tag Manager? Upgrading from Classic to Universal Analytics is a burdensome task that could result in loss of data if not done properly. Migrating from on-page Universal Analytics to Google Tag Manager represents a bigger challenge trying to avoid losing valuable data while transitioning. Farmingdale State College went through these three phases with ups and downs, to a final and successful migration: From on-page Classic to Universal Analytics, to Google Tag Manager without disrupting any Google Analytics data. Tracking goals and events now is a breeze using GTM, while keeping errors to a minimum. This presentation will show you an approach for moving from on-page Universal Analytics to Google Tag Manager (using both code on your website at the same time), to eventually merge data to your existing Google Analytics account with minimum loss of data, yet obtaining the same tracking results with less effort.
Should I attend the Sylvia Nicosia’s award-winning analytics session on Google Tag Manager for Higher Ed?
This conference is recommended for teams including:
Still have questions? Contact Karine Joly at karine@higheredexperts.com