Dr. Corie Morell Martin, Professor of Marketing - Gordon Ford College of Business, Western Kentucky University

Dr. Corie Morell Martin

A professional writer and communicator, Dr. Corie Martin has worked in higher education since 2008, currently as a professor of Marketing for the Gordon Ford College of Business at Western Kentucky University. She served as the Director of Web Services and Digital Marketing for Public Affairs at WKU until the summer of 2019, when she began serving as the Executive Director of Marketing and Public Relations for Med Center Health, a system of six hospitals and subsidiaries in Southcentral Kentucky.

Her career spans nearly 25 years in journalism, advertising, media relations, web services, social media and marketing. She began her career at WKU as the first ever social media recruiter for the Office of Admissions, before moving to Public Affairs, where she led award-winning website redesign efforts, unique social and digital media initiatives, and major marketing outreach campaigns.

A frequent speaker at conferences, events (HighEdWeb, eduWeb, Ruffalo Noel-Levitz NCSRMR, NACAC, AASCU, and Higher Ed Social Media and Content conferences for Higher Ed Experts), and a contributor to higher ed publications, Dr. Martin shares best practices in social media, collaborative content strategies, and innovative outreach solutions.

Dr. Martin holds a BA in Communication, an MA in Organizational Management, and an Ed.D. in Postsecondary Educational Leadership. She is a member of the Higher Ed Experts faculty, teaching the 4-week online course on Social Media and Web Writing for Higher Ed, a course she also completed.