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If you write anything for the web, you should take this course. You will look at all of your pages and content with a new perspective.
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I would definitely recommend this course for anyone in higher ed marketing or communications. Knowing the rationale for and strategies to maximize SEO are essential for building a larger online presence. Course content is well-presented, manageable and highly effective from a learning standpoint.
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The Higher Ed Experts course on web and social media writing exceeded my expectations. I learned many helpful strategies and it challenged me to assess what we currently do at our university and how we can improve our web writing and content. I would highly recommend this course.
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HEW19
Great! Super well-organized and structured, which made it easy to tune in, and invite other colleagues to participate with me. Having the conference materials such as slide decks in advance was helpful, so we could reference them during the presentations.
Sophie Williams, Duke University,
HEW19 Attendee
Wendy Jespersen, University of Guelph,
Myrna Flynn, Smith College,
Katlin Birdsall, Colorado Mesa University,
HEW19
Great! Super well-organized and structured, which made it easy to tune in, and invite other colleagues to participate with me. Having the conference materials such as slide decks in advance was helpful, so we could reference them during the presentations.
Sophie Williams, Duke University,
HEW19 Attendee
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