Higher Ed Experts

The 4-week course ‘Web Analytics for Higher Ed’ taught me the basics of setting up KPIs, tracking codes, goals, funnels, campaigns, segments and dashboards. As a marketing executive, it was an excellent format to fit into my busy schedule and to exchange ideas with colleagues.

Great crash course on social media management! Inspired many new ideas to bring to my team.

I’ve enjoyed hearing from people who do the kind of work I do and that I aspire to do in the quiet of my own office. This is a good way to share expertise/info when travelling to a conference is time or cost-prohibitive.

I found the course to be quite refreshing. In an age where we are bombarded with information from every direction, this course strategically arranged information into consumable nuggets that were easily digestible. Each piece of content was laser focused to address the topic. I didn’t feel like my time was being wasted with bloat.