Higher Ed Experts

This was a thorough program. All aspects of social media, from a university standpoint, were covered.

It was very useful to learn what other universities are doing and hearing their challenges.

I would highly recommend taking this course. This structured program offers lots (many!) of resources during the eight weeks–each week focusing on a different topic areas–that were valuable and trustworthy. I have spent hours searching the Internet and reading marketing and higher ed blogs trying to find information and social media best practices like the ones provided in this course. It’s exciting that I now have all the tools I need to do my job well.

I certainly do recommend this course. I learned exactly what I was looking for: how to apply a higher education mindset to specific, relevant strategies and practical data analysis using Google Analytics. As I have often found in the higher ed web community, there is a lot of value in the peer discussions. We are all dealing with similar (some time the same!) issues. Advice and suggestions abound.