Higher Ed Experts

#HigherEd Marketing Memos: 5 steps to create a story-focused content strategy for higher ed – working backwards by Amy Filardo

How content strategy has come to life at Loyola University Maryland If your university is anything like ours, the idea of creating a content strategy to harness the power of content marketing has been at the top of your to-do lists. Two years ago at the office of marketing and communications at Loyola University Maryland, […]

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Higher Education Social Media Conference

The Higher Ed Social Media Conference provided great information on a wide variety of topics related to social media. I am excited to further research some of the tools that the presenters shared with us!

Alexandria Orozco, Los Angeles Pacific University,
Higher Education Social Media Conference Alum
Web Writing for Higher Ed Course

I found Higher Ed Experts’ Web Writing in Higher Ed course to be a great way to catch up on current trends in web writing, as well as brush up on industry standards. The course helped me tune my writing to the right audience and use less words to tell a better story. I’d absolutely recommend this course!

Taylor Harker, Web Writer at Lynn University
Web Writing for Higher Ed Course Alum
Higher Education Analytics Conference

Fast-paced journey highlighting key tips and trends in higher ed web analytics. Gave me just enough info to explore on my own, and made some Twitter connections for help/resources.

Jamie Patterson, Westminster College,
Higher Education Analytics Conference Alum
HESM14

I found the conference thought provoking, it got everyone in the group thinking of ways we could utilize some of the ideas presented on our campus.

Lori Nidoh from The University of Scranton,
HESM14 Attendee