Higher Ed Experts

Higher Ed DigiTALES: How to get the most out of your next higher ed marketing conference

Higher Ed DigiTAL(ES) is a series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. In search of the optimal experience at your next higher education marketing conference I’ve attended, […]

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Higher Education Analytics Conference

Helpful as a first-time attendee. I was able to get some good nuggets from a few presentations.

Andrew Smith, University of Waterloo,
Higher Education Analytics Conference Alum
Social Media Marketing for Higher Ed Course

The curriculum in this social media marketing course is relevant and well selected for the level of the course. This is a serious and concentrated course, not fluff, and it helped me learn the topic in a short time. The interaction with the instructor tied all of the resources together in a meaningful way. It was 100% worth the cost.

Ronna Johnston, Director of Web Communications at University of Northern Colorado
Social Media Marketing for Higher Ed Course Alum
Web Writing for Higher Ed Course

If your institution is considering a website overhaul, this is the course your writers should take in preparation.
In higher education, we tend to get lost in the academic jargon trying to explain why students should choose us, instead of choosing a voice that asks students what THEY want. This course helps put that into perspective and practice. I’m excited to share what I’ve learned with my colleagues, and hope they will consider enrolling too!

Wendy Mason, SIT Study Abroad,
Web Writing for Higher Ed Course Alum
This was a good introduction to web project management in higher education. It provided useful tips on managing projects.

Lisa Segura, Rhode Island School of Design,
Attendee