Higher Ed Experts

Multiple presenters shared great examples of how to use analytics strategically to be more effective and efficient with marketing and communications efforts in higher education.

It was a fire hose of analytics! Thankfully, I had an indirect or direct takeaway from almost every session.

Lots of wonderful nuggets of useful information from each lightning session. Almost every session was directly applicable to our institutions website. The handful that weren’t of interest to us was solely due to our particular area of oversight for our audience- they were still fantastic presentations!

I really enjoyed the 10-minute session format. It’s a great way to boil down and present information, giving the viewer many avenues for further study.