I highly recommend this course for anyone who writes social media posts, emails and web copy for a higher education institution.
It turns institutional voice upside down and helps writers focus on the audience.
It’s a great opportunity to verify where your strengths and weaknesses are, get new ideas and a few takeaways to fill in the gaps.
If you are looking to learn more about SEO, CPC, and Conversion Rate Optimization, as well as how they can be maximized by higher education institutions, then this is the course for you. Our instructor was extremely knowledgeable about core principles as well as best practices. The tools and methods identified during the course are things that will benefit you instantly through real world application. I even find myself accessing materials well beyond completion of the course! One of the best things about learning these techniques over several weeks through HigherEd Experts is that you also benefit from having others in the course in similar situations confronted with similar issues at various institutions across the globe. Plus, the Ask a Professor feature will help you get connected right away to your instructor. The overall guidance and advice is most helpful and actually something you can use for your institution’s long term benefit.
I would recommend this course to anyone who wants to improve their social media skills. You’ll gain new insights and also new knowledge from other students in the class.
I would recommend this course to anyone who wants to improve their social media skills. You’ll gain new insights and also new knowledge from other students in the class.
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