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This was a fantastic course by Higher Ed Experts that allowed me to expand my knowledge on content and analytics.
Heather Fletcher, Content Strategist, University of West Florida,
Content Analytics for Higher Ed Course Alum -
Easy to understand, digestible, actionable information and presentations.
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The conference format is useful, easy, and fun because it allows people to come and go; get up and eat; check their email and phones; discuss the concepts immediately; and interact both with the speakers and with one another.
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The 4-week course ‘Web Analytics for Higher Ed’ taught me the basics of setting up KPIs, tracking codes, goals, funnels, campaigns, segments and dashboards. As a marketing executive, it was an excellent format to fit into my busy schedule and to exchange ideas with colleagues.
Gabe Santi, Michigan State University,
Christine Babick, Purdue University,
Laura Baldwin, Arcadia University,
The 4-week course ‘Web Analytics for Higher Ed’ taught me the basics of setting up KPIs, tracking codes, goals, funnels, campaigns, segments and dashboards. As a marketing executive, it was an excellent format to fit into my busy schedule and to exchange ideas with colleagues.
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