Higher Ed Experts

We assembled a group of interested web and marketing pros from across our large campus because it was a webinar directed at higher education. We can learn a lot more from our colleagues than we can from big consumer marketers, and that was refreshing. Nice work!

I would definitely recommend this hands-on class to anyone working in higher education who has a basic knowledge of Google Analytics, but wants to be able to use it more effectively. The projects were designed to be immediately applicable to my job. I have shared information I learned about campaign tracking with staff who are excited to be able to track the progress of their marketing efforts through Google Analytics. I have also already used some of my new-found knowledge to create reports which will show us where we need to make adjustments to our website so that it is a more effective marketing tool. The instructor was very knowledgeable and responsive to questions, and the ability to share experiences in the discussion area with staff from other higher education institutions was invaluable.

The conference was very well organized. It covered all parts of social media specialized for universities and higher education institutes.

I found the conference thought provoking, it got everyone in the group thinking of ways we could utilize some of the ideas presented on our campus.