Higher Ed Experts

This course exceeded my expectations. So many of the modules were perfectly in tune with projects or challenges I was facing at work! I attended two higher ed conferences while taking the course, and the class material complemented and supported what I was hearing from other experts in the field. With the knowledge base and ideas I developed during this course, I am ready to lead the social media team at my institution in the transition toward using social media to influence behaviors and support business goals.

Good use of time. Enjoyed the fast pace with multiple topics – something for everyone. The short time period prevented presenters from getting off in the weeds.

This course in higher ed social media measurement was incredibly useful for me. For a long time, I’ve struggled with exactly what to measure and how when determining the success of my efforts, and this class clarified much of that for me. I’d highly recommend this course to all who’ve ever wondered if they’re doing social media “just because.” There are much better justifications for our efforts in higher ed social media, and this course helped me determine what many of those are.

The Higher Ed Experts course on web and social media writing exceeded my expectations. I learned many helpful strategies and it challenged me to assess what we currently do at our university and how we can improve our web writing and content. I would highly recommend this course.