Higher Ed Experts

I would highly recommend the Advanced Web Analytics course to my digital marketing colleagues. It is perfect for the person that has a working comprehension of Google Analytics but is missing how to tie it all together in an academic setting.

Multiple presenters shared great examples of how to use analytics strategically to be more effective and efficient with marketing and communications efforts in higher education.

This digital conference gave the attendees in the room a chance to engage in highly interactive conversations about social media. This event also gave the attendees a lot of opportunities to talk about future brown bag training events.

I learned valuable information from other institutions going through the exact same situations we face.