Higher Ed Experts

This course in higher ed social media measurement was incredibly useful for me. For a long time, I’ve struggled with exactly what to measure and how when determining the success of my efforts, and this class clarified much of that for me. I’d highly recommend this course to all who’ve ever wondered if they’re doing social media “just because.” There are much better justifications for our efforts in higher ed social media, and this course helped me determine what many of those are.

A little overwhelmed with the amount of information but excited about the possibilities going back to my team.

As someone who’s never delved into web analytics before, this course helped me create a solid foundation of skills that I can use with any website. This is definitely something I wouldn’t have been able to achieve so quickly by myself, so I definitely think this course is worth it!

I would recommend this course to people who are trying to gain better and deeper insights into their interactive marketing efforts. This course helped demystify forecasting for me. It has given me some tools so that I can help our team get more out of our advertising efforts. Before this course I would need some help understanding what to prioritize in terms of measurement and testing. Now, I have insights that have helped me form a vision that I can pass on to others.