Higher Ed Experts

If you’re involved in marketing analytics at your institution, you will find this course to be incredibly helpful. The syllabus is really well structured, taking you through some helpful advanced analytics concepts that build upon eachother. The final project was so relevant to my daily job that I actually used it in its original form later that week to share the results of our marketing campaign.

I felt lost justifying the use of social media to myself and my office. This class provided a lot more clarity around how to measure the impact of social media and communicate this to my office. The coursework was helpful. The conversation with other colleagues in the class was also useful as I thought of ways to develop my own social media content and measure its effectiveness.

The conference was a convenient way for me to share a social media-focused conference with my institution’s social media team and hit on enough topics to touch on most of their areas. It will also provide the attendees and shared experience to refer to in future conversations.

Whether you’re just starting to experiment with social media marketing or are hoping to be more strategic about your efforts, Karine Joly’s course will give you the tools you need (and for people like me, the tools you didn’t even know existed) to be successful.