starting Sep 28

Content Analytics for Higher Ed Course

Need to measure the impact of your higher ed content? This 4-week online course on Content Analytics for Higher Ed will help you track the performance of your content initiatives.

Higher ed web content analytics course
  • The analytics information was great and applicable to our institution. It was excellent leaving with actionable insights to apply to our future analytics efforts.

    Robert Konow, DePaul University. Robert Konow, DePaul University,
    Higher Education Analytics Conference Alum
  • This course has already provided me with a solid foundation and the beginnings of analysis on our website. The assignments were based on real-world examples from our own sites and proved to be practical right from the start. Now that the course is over I can bring ideas from the assignments to our marketing team for brainstorming and implementation. Having access to the course materials for a year will be a great help as we continue experimenting with finding data meaningful for our work. I highly recommend the course as an introduction to Google Analytics.

    Jill Simpson-Owens, NYU Abu Dhabi. Jill Simpson-Owens, NYU Abu Dhabi,
    Web Analytics for Higher Ed Course Alum
  • I would definitely recommend this hands-on class to anyone working in higher education who has a basic knowledge of Google Analytics, but wants to be able to use it more effectively. The projects were designed to be immediately applicable to my job. I have shared information I learned about campaign tracking with staff who are excited to be able to track the progress of their marketing efforts through Google Analytics. I have also already used some of my new-found knowledge to create reports which will show us where we need to make adjustments to our website so that it is a more effective marketing tool. The instructor was very knowledgeable and responsive to questions, and the ability to share experiences in the discussion area with staff from other higher education institutions was invaluable.

    Lisa Dael, Ohio University. Lisa Dael, Ohio University,
    Web Analytics for Higher Ed Course Alum
  • It’s really easy to fall into the trap of underestimating the importance of strong social media objectives. Too often we post content ‘just because’, without it feeding into a wider strategy. This course forces you to examine your social media programme and properly think about the reasons you publish certain types of content and how you can measure success. It’s definitely encouraged me to develop social media objectives that are more strategic and will benefit the wider university.

    Jesse Alter, Imperial College London. Jesse Alter, Imperial College London,
    Social Media Marketing for Higher Ed Course Alum

It’s really easy to fall into the trap of underestimating the importance of strong social media objectives. Too often we post content ‘just because’, without it feeding into a wider strategy. This course forces you to examine your social media programme and properly think about the reasons you publish certain types of content and how you can measure success. It’s definitely encouraged me to develop social media objectives that are more strategic and will benefit the wider university.

Jesse Alter, Imperial College London. Jesse Alter, Imperial College London,
Social Media Marketing for Higher Ed Course Alum

Classes Starting Soon


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