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The course gave me an excellent introduction to Google Analytics that is helping me focus on more informative data about our website usage. It directed me to think about what I need to know about our audience and how they use our website and from there how Google Analytics can provide those insights.
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This conference provided a nice overview of all of the things we need to be doing as a marketing department at a college. I enjoyed the short sessions. They sparked ideas for our team. Now it’s up to us to follow through.
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A great – well put together conference for higher education professionals looking to take their analytics to the next step.
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Helpful as a first-time attendee. I was able to get some good nuggets from a few presentations.
Mary Jo Stockton, Longwood University,
Nicole Blackwell, Johnson County Community College,
Shauna LaFauci Barry, MIT Sloan,
Andrew Smith, University of Waterloo,
Helpful as a first-time attendee. I was able to get some good nuggets from a few presentations.
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