Higher Ed Experts

#HigherEd Marketing Memos: Why and how to re-purpose higher ed written content by Michaela Jones

What’s Old is New Again: A Brief Guide to Repurposing It’s no secret marketing and communications folks can often find themselves wearing a variety of hats throughout the average workday. When the school year launches into full swing, press releases, social media copy, blog content, tweets, and other writing-related tasks can start to feel like […]

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Higher Ed Marketing Memos by Michaela Jones

HEW19

Great! Super well-organized and structured, which made it easy to tune in, and invite other colleagues to participate with me. Having the conference materials such as slide decks in advance was helpful, so we could reference them during the presentations.

Sophie Williams, Duke University,
HEW19 Attendee
Higher Education Analytics Conference

There were quite a few practical tips I was completely unaware of. I figured I would learn some conceptual ideas about Google Analytics from the speakers, but the practical tips and suggestions were incredibly helpful. I feel like I will be able to make beneficial changes to our campus Google Analytics configuration TODAY.

Rob Knight, UC Santa Cruz,
Higher Education Analytics Conference Alum
I would describe the conference as exciting, enlightening, challenging and very informative. The speakers encouraged me to be creative with my thinking about social media and how I can best use social media platforms to build the brand of my programme online and recruit new students.

Clara Manasian, London Business School,
Attendee
Social Media Measurement for Higher Ed Course

If you are looking to understand how to establish a social media measurement and reporting system, this is a great way to get started.

Brittney Boehm, Rutgers University Foundation and Alumni Association,
Social Media Measurement for Higher Ed Course Alum