Higher Ed Experts

I felt lost justifying the use of social media to myself and my office. This class provided a lot more clarity around how to measure the impact of social media and communicate this to my office. The coursework was helpful. The conversation with other colleagues in the class was also useful as I thought of ways to develop my own social media content and measure its effectiveness.

I would highly recommend this course for anyone who is interested in deepening their knowledge of social media marketing. The course helped me think strategically about my university’s social media marketing efforts. It not only helped me to understand the vocabulary and basics, but it also helped me get organized and become more strategic in my approach. Because of this course, I am confident me in building a solid foundation for social media marketing at my university.

I would recommend this course to anyone who touches web or social content or who interacts with an audience through writing. The lessons were extremely practical. I was able to implement what I was learning the next day at work–to very positive results!
This course has renewed my excitement for work and has given me data-driven ways to improve our websites, social content, and even emails. It met and exceeded my every expectation. This is the perfect course for anyone new to higher ed content and communications and for those who are seasoned veterans.

I found this course valuable, because of how directly it applied to my work. Each week there was something that I immediately began applying to my daily tasks. Sometimes it was just a small detail or fact, other times it was a completely new process for writing certain types of content. But each week’s lesson gave me greater proficiency and skill in my work. I’ve already recommended the course to the other writers in my department.