Higher Ed Experts

The three hours goes by quickly because the presentations are short, focused and filled with great nuggets of wisdom.

When you approach social media and all of the things you must do to make it effective, it can seem overwhelming. This course breaks up all of the different aspects of social media marketing which helps with framing. The Social Media for Higher Ed course allowed me to see all the steps of social media management and has given me perspective on each portion. Worth every penny!

I recommend this course to anyone who needs help pulling together all the disparate pieces of the measurement and reporting process into a coherent strategy. You’ll learn how to align your digital goals with institutional priorities, how to set up for proper measurement, how to establish clear KPIs and measurement goals, how to analyze your data, and how to interpret and present results to show meaning and value to people various levels at your institution. You’ll also finish the course with a strategic framework for measurement using real-world data that you can tweak and reuse for the future. If you put the effort in, this course is well worth it!

The conference format is useful, easy, and fun because it allows people to come and go; get up and eat; check their email and phones; discuss the concepts immediately; and interact both with the speakers and with one another.