Higher Ed Experts

I would definitely recommend this course to anyone who is interested in acquiring not just a better understanding of Google Analytics, but anyone who wants to understand more about measuring and tracking marketing and communications ROI.

It was very informative with excellent and very well-qualified speakers. It was a little more social-media heavy than I have need for in my own role but I learned some great tips and ideas to pass on to our social media people. 🙂

This was my first foray into online learning, as well as the content areas, and I found the course to be informative, engaging and exactly as advertised. 🙂

I would highly recommend taking this course. This structured program offers lots (many!) of resources during the eight weeks–each week focusing on a different topic areas–that were valuable and trustworthy. I have spent hours searching the Internet and reading marketing and higher ed blogs trying to find information and social media best practices like the ones provided in this course. It’s exciting that I now have all the tools I need to do my job well.