Higher Ed Experts

Very satisfied. I liked the format – short sessions, time to reflect and a few breaks in between. And to top it all off, relevant takeaways to try the next day.

I’ve been working in higher ed social media since the advent of Facebook pages, so I came into this course with a fair amount of experience. However, I’ve never felt like an “expert.” In the context of a social media focused position (I was formerly a public relations specialist a.k.a. jack of all trades at a small college), I feel much more immediacy for getting our university’s social media presence organized and intentional. And, now I can.
This course helped ground me in strategy and assessment, which are the very elements necessary for impacting departmental and even institutional change. I would definitely recommend this course to anyone who wants to avoid “Can you post this?” status and become a true campus leader for social media.

I would definitely recommend this hands-on course to anyone writing for the web. It includes lots of practical tools and techniques, best practices for higher ed websites, as well as valuable feedback from the instructor and your classmates.

I highly recommend this class. It has opened my eyes and inspired me to take a whole new approach to my institution’s social media efforts. I have already seen measured” improvement in the College’s campaigns.