Higher Ed Experts

I really enjoyed the course and found it very helpful and relevant. From never having worked with Google Analytics (or any other web analytics tools) I feel confident and competent using it now. From week 2, I was able to apply what I was learning in my job and make changes to marketing campaigns so they were more relevant, targeted and more likely to help to achieve our overall goal of converting users to students! The course readings were time consuming and the coursework required a fair amount of pactical application – anyone looking to do this should be aware that they’ll need to put the effort in! However, as the course is only four weeks long it is easily achievable.

Excellent. Very knowledgeable, useful information that I can apply at our school.

Very useful. We are a very small marketing office and need any help we can get. Lots of good tips and tools.

This was my first foray into online learning, as well as the content areas, and I found the course to be informative, engaging and exactly as advertised. 🙂