Higher Ed Experts

As the Director of Marketing, with a Social Media Coordinator reporting to me, it was really eye opening to see how other universities are utilizing all the different social media channels. I hope to expand on some of the ideas and lessons learned to see how they could be implemented on our campus.

This is our second year attending this conference and we find it useful and refreshing to hear new, innovative ideas from the various schools. It’s always nice to hear what is working outside of our campus and find a way we can implement the various strategies here.

The course gave me an excellent introduction to Google Analytics that is helping me focus on more informative data about our website usage. It directed me to think about what I need to know about our audience and how they use our website and from there how Google Analytics can provide those insights.

The content this course provides is a must-have for anyone responsible for social media marketing at their institution. When I first enrolled, I thought, “Oh this will be a breeze! My job is marketing, and I manage our social media platforms.” Was I ever wrong! From the very first week I have been introduced to valuable information and tools that I was unfamiliar with. The pace of the course allowed me to introduce what I learned to my staff, and my office, and use it in our daily practice immediately.