starting Jul 12

Web Analytics for Higher Ed Course

Need to get up to speed with Web Analytics for Higher Ed? Whether you have already attended several sessions about Analytics at higher ed conferences or are brand new to the world of Google Analytics, this 4-week online course will help you learn what you need to know and develop your Web Analytics skills through guided practice.

Higher Ed Website Analytics Course
  • The presentations offer smart lessons for using Google Analytics. More importantly, they provide opportunity and context for reflection on my institution’s own marketing goals.

  • This was a great introduction to the principles and practices of SEO, through the lens of higher education. I came away with a strong foundation for how to evaluate and improve our website’s SEO, and can now evaluate the SEO of our competitors through a variety of online tools. I’m also better prepared to optimize our cost-per-click advertising campaigns through A/B testing. I can’t wait to talk to my supervisor and ad agency about what I’ve learned, and create a plan for implementation!

    Mary Beth Fenlaw, NYU Steinhardt. Mary Beth Fenlaw, NYU Steinhardt,
    SEO for Higher Ed Course Alum
  • This course helped me understand and explain the data that is being collected. It also reinforced that it is extremely important to ask questions and grasp the overall picture before analyzing the data.

    Maria Kirch. Maria Kirch, Web Designer, University of Michigan
    Web Analytics for Higher Ed Course Alum
  • This course is very interesting and definitely starts one on the path of becoming a GA ninja. It made me realize the importance of reporting data that is meaningful to decision making, not just reporting data for data’s sake! I will never again present lengthy analytical reports providing data that was amazing to me (and probably to me alone), as this doesn’t help influence decision making.

    Amy Barnes. Amy Barnes, Manager of Marketing and Communications at Plymouth State University (NH)
    Web Analytics for Higher Ed Course Alum

This course is very interesting and definitely starts one on the path of becoming a GA ninja. It made me realize the importance of reporting data that is meaningful to decision making, not just reporting data for data’s sake! I will never again present lengthy analytical reports providing data that was amazing to me (and probably to me alone), as this doesn’t help influence decision making.

Amy Barnes. Amy Barnes, Manager of Marketing and Communications at Plymouth State University (NH)
Web Analytics for Higher Ed Course Alum

Classes Starting Soon


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