Higher Ed Experts

The experience was very beneficial for our Director of Web Development, just a bit too technical for some of our other team members. We only have 1 staff member solely dedicated to the website – the rest of us are support personnel.

The 4-week course ‘Web Analytics for Higher Ed’ taught me the basics of setting up KPIs, tracking codes, goals, funnels, campaigns, segments and dashboards. As a marketing executive, it was an excellent format to fit into my busy schedule and to exchange ideas with colleagues.

This course has forever shifted the way I look at my role, not just as a social media manager, but as a professional.
I have learned skills in this class that go well beyond understanding metrics and measurement and will help shape the way I do whatever job I find myself in, no matter the industry. This course is a must for people working in any type of social media manager/digital strategy role in higher education; you won’t find anyone better than Liz Gross to show you the ropes.

This course was one of the best courses I have ever taken. It was rigorous, interesting, and challenging. The course materials are extremely helpful and I appreciate the resources and guidance provided. I also found the weekly group discussions to be illuminating. I appreciate how others were generous with their feedback and shared honestly about what worked and didn’t as a way to help the rest of us on our journey.