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I would recommend this course 100%. Before I took this course I knew very little about Google Analytics. Within just 4 weeks I was able to apply what I was learning and feel confident in my ability to analyze the data.
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I would highly recommend the Advanced Web Analytics course to my digital marketing colleagues. It is perfect for the person that has a working comprehension of Google Analytics but is missing how to tie it all together in an academic setting.
Erik Jeffries, Leeds School of Business at the University of Colorado Boulder,
Advanced Web Analytics for Higher Ed Course Alum -
This course was well-organized, and used real-world scenarios to teach us how we would actually use Analytics for our own websites. I have a better understanding of how to use Google Analytics, and how to explain the reports to our clients.
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Enjoyed the quick pace and the wide variety!
Kelly Herr, Millersville University,
Chalyce MacDonald, Utah State University,
Craig Hyatt, University of Guelph,
Enjoyed the quick pace and the wide variety!
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