Higher Ed Experts

Time well spent! The course exposes you to valuable concepts and very useful tools. The readings and resources are excellent. I am excited that I am able to put what I learned into use right away on my school’s website.

It was informative and helpful to hear and see firsthand experiences and lessons learned.

This course has forever shifted the way I look at my role, not just as a social media manager, but as a professional.
I have learned skills in this class that go well beyond understanding metrics and measurement and will help shape the way I do whatever job I find myself in, no matter the industry. This course is a must for people working in any type of social media manager/digital strategy role in higher education; you won’t find anyone better than Liz Gross to show you the ropes.

I would recommend this course 100%. Before I took this course I knew very little about Google Analytics. Within just 4 weeks I was able to apply what I was learning and feel confident in my ability to analyze the data.