How Digital Analytics can Help Higher Ed Marketing and Communications Leaders

“Ah, if only higher ed decision makers understood a bit more the power of digital analytics instead of ignoring it or fearing it…” I’ve heard a version of this wish expressed by digital professionals SO many times over the years that I decided to ask your 12 higher ed colleagues on the program of the […]

How Higher Ed Leaders Can Use Analytics

This course was a good amount of work but it will spark your interest in social ROI even if this is your first experience with diving deeper into insights and analytics. I highly recommend this course for anyone who feels like they are just pushing social content out all day/week and not sure how to determine if any of it is worth your time and effort. Interacting with others who work in similar roles was really great.

Becky DesRoches, Worcester State University. Becky DesRoches, Worcester State University,
Social Media Measurement for Higher Ed Course Alum

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