Higher Ed Experts

This course is very interesting and definitely starts one on the path of becoming a GA ninja. It made me realize the importance of reporting data that is meaningful to decision making, not just reporting data for data’s sake! I will never again present lengthy analytical reports providing data that was amazing to me (and probably to me alone), as this doesn’t help influence decision making.

What I like most about this course is the interaction with others form the higher ed field. Even though I’m based in Australia, I got to interact with people from the USA and Egypt and learn from their experience and ideas.

I felt lost justifying the use of social media to myself and my office. This class provided a lot more clarity around how to measure the impact of social media and communicate this to my office. The coursework was helpful. The conversation with other colleagues in the class was also useful as I thought of ways to develop my own social media content and measure its effectiveness.

I’ve been working in higher ed social media since the advent of Facebook pages, so I came into this course with a fair amount of experience. However, I’ve never felt like an “expert.” In the context of a social media focused position (I was formerly a public relations specialist a.k.a. jack of all trades at a small college), I feel much more immediacy for getting our university’s social media presence organized and intentional. And, now I can.
This course helped ground me in strategy and assessment, which are the very elements necessary for impacting departmental and even institutional change. I would definitely recommend this course to anyone who wants to avoid “Can you post this?” status and become a true campus leader for social media.