Higher Ed Experts

Since we are a small marketing department with only one person dedicated to social media, this conference allows me the opportunity to stay informed about how to best utilize social media metrics, practices, and new trends in short, succinct presentations. Very effective use of my time!

Whether you’re just starting to experiment with social media marketing or are hoping to be more strategic about your efforts, Karine Joly’s course will give you the tools you need (and for people like me, the tools you didn’t even know existed) to be successful.

I would recommend this course for beginning web writers or individuals who manage their college or department web pages and social media. In higher education, we often see administrative assistants and coordinators asked to take on web-related responsibilities. This would be a perfect course to do individually or in concert with the university’s marketing department.

If your director wants more stats than just “mine-are-bigger-than-yours,” this course gives you the grounding in what else is possible. It’s like reading the table of contents to Joy of Cooking — you won’t know how to debone a chicken but you will know they have bones and maybe that they take an hour to roast.

GA is too broad and deep and higher education’s needs too specific to go it alone unless you’re one of those who taught themselves C++ on a weekend. Good course.