Higher Ed Experts

This opened my eyes to a whole range of ways to quantify the work happening on our website and taught me that there is so much more to show decision makers than just pageviews.

What I like most about this course is the interaction with others form the higher ed field. Even though I’m based in Australia, I got to interact with people from the USA and Egypt and learn from their experience and ideas.

I would recommend this course to anyone who touches web or social content or who interacts with an audience through writing. The lessons were extremely practical. I was able to implement what I was learning the next day at work–to very positive results!
This course has renewed my excitement for work and has given me data-driven ways to improve our websites, social content, and even emails. It met and exceeded my every expectation. This is the perfect course for anyone new to higher ed content and communications and for those who are seasoned veterans.

I would absolutely recommend this course. It offered me a great deal of knowledge I didn’t have before, and it also helped shape a way of looking at metrics and social media I didn’t see before.