Higher Ed Experts

I found the course tremendously valuable. Obviously I learned new techniques to more fully utilize Google Analytics, but the course is much more than a practical “how-to” guide. The focus on KPIs and their connection to an institution’s goals and objectives was the most enlightening. This focus aided me in developing a strategic mindset with regards to the use of web analytics.

I enjoyed the immersion into knowledge shared by professionals in higher ed. I came away with many ideas, and was also affirmed that I’m taking my department in the right direction.

This class really developed my understanding of Google Analytics and the depth and breath of information that is available with the GA software. I would definitely recommend this class to my colleagues.

This course has already provided me with a solid foundation and the beginnings of analysis on our website. The assignments were based on real-world examples from our own sites and proved to be practical right from the start. Now that the course is over I can bring ideas from the assignments to our marketing team for brainstorming and implementation. Having access to the course materials for a year will be a great help as we continue experimenting with finding data meaningful for our work. I highly recommend the course as an introduction to Google Analytics.