Higher Ed Experts

#HigherEd Marketing Memos: 5 steps to create a story-focused content strategy for higher ed – working backwards by Amy Filardo

How content strategy has come to life at Loyola University Maryland If your university is anything like ours, the idea of creating a content strategy to harness the power of content marketing has been at the top of your to-do lists. Two years ago at the office of marketing and communications at Loyola University Maryland, […]

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Higher Education Analytics Conference

We got a lot of executable pro tips in a really short period of time. It was great. I also appreciated the breaks to discuss as a team.

Ryan Key-Wynne, Western Washington University,
Higher Education Analytics Conference Alum
Higher Education Social Media Conference

We enjoyed the quick hits of ten minute sessions, enough to get ideas but not more than what can be absorbed in one sitting. The two minutes in between sessions gave my group a chance to talk about what bubbled to the top for each of us in each session.

Elise Gold, Cornell University,
Higher Education Social Media Conference Alum
Web Analytics for Higher Ed Course

Great course, extremely relevant information with a nice mix of theory and practice. Highly recommended to anyone looking to move beyond the basics of Google Analytics and adopt a more strategic way of looking at data.

Phillip Johnson, Web Developer at New Mexico State University (NM)
Web Analytics for Higher Ed Course Alum
We learned from the formal steps others are taking. These seem really valuable.

Jason Ching, University of Nevada, Reno,
Attendee