Higher Ed Experts

Good use of time. Enjoyed the fast pace with multiple topics – something for everyone. The short time period prevented presenters from getting off in the weeds.

Love how the #HESM16 conference brought tons of universities and people together – online! The twitter feed was an awesome addition – even more participation that last year.

I would recommend this course for beginning web writers or individuals who manage their college or department web pages and social media. In higher education, we often see administrative assistants and coordinators asked to take on web-related responsibilities. This would be a perfect course to do individually or in concert with the university’s marketing department.

Our instructor, Joshua Dodson, did a great job of making Google analytics concepts easy to understand, even for someone starting with very little experience. I appreciated the interaction with colleagues from other institutions, and I learned from both Joshua and my fellow students. I created several Key Performance Indicator dashboards in this course that I will continue to use in my work. I am looking forward to using them to measure user behavior in ways that will help me optimize our website’s goals.