Higher Ed Experts

I would highly recommend taking this course. This structured program offers lots (many!) of resources during the eight weeks–each week focusing on a different topic areas–that were valuable and trustworthy. I have spent hours searching the Internet and reading marketing and higher ed blogs trying to find information and social media best practices like the ones provided in this course. It’s exciting that I now have all the tools I need to do my job well.

Multiple presenters shared great examples of how to use analytics strategically to be more effective and efficient with marketing and communications efforts in higher education.

The conference was well paced with short and succinct presentations. Topics were chosen thoughtfully to cover different aspects of social media usage. Totally worth staying awake after midnight for 4 hours with my team to brainstorm and learn together.

I would recommend this course.
I learned a lot in a few weeks and challenged myself.