5 things I’ve learned teaching social media marketing for higher education #hesm

Teaching is the best way to learn. I’ve learned so much (and keep learning) about social media marketing in higher education with your colleagues who’ve enrolled in the 8-week professional certificate I teach since 2011. How I fell into teaching… I stumbled into teaching social media marketing almost by accident in 2010. At that time, […]

  • This opened my eyes to a whole range of ways to quantify the work happening on our website and taught me that there is so much more to show decision makers than just pageviews.

    Jill Whitaker. Jill Whitaker, Director of Web Services at Southern Utah University
    Web Analytics for Higher Ed Course Alum
  • HEW19

    Great! Super well-organized and structured, which made it easy to tune in, and invite other colleagues to participate with me. Having the conference materials such as slide decks in advance was helpful, so we could reference them during the presentations.

    Sophie Williams, Duke University. Sophie Williams, Duke University,
    HEW19 Attendee
  • This conference gave me the opportunity to see how much is out there that I need to learn more about. I definitely have some topics to explore and even classes to take.

    Myriam Young, Indiana University Northwest. Myriam Young, Indiana University Northwest,
    Higher Education Analytics Conference Alum
  • The curriculum in this social media marketing course is relevant and well selected for the level of the course. This is a serious and concentrated course, not fluff, and it helped me learn the topic in a short time. The interaction with the instructor tied all of the resources together in a meaningful way. It was 100% worth the cost.

    Ronna Johnston. Ronna Johnston, Director of Web Communications at University of Northern Colorado
    Social Media Marketing for Higher Ed Course Alum

The curriculum in this social media marketing course is relevant and well selected for the level of the course. This is a serious and concentrated course, not fluff, and it helped me learn the topic in a short time. The interaction with the instructor tied all of the resources together in a meaningful way. It was 100% worth the cost.

Ronna Johnston. Ronna Johnston, Director of Web Communications at University of Northern Colorado
Social Media Marketing for Higher Ed Course Alum

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