Higher Ed Experts

Higher Ed Analytics Watchlist for 2020: 12 takes on what’s next in higher ed digital measurement

What’s coming in 2020 for higher ed analytics and measurement? I’m sure you’d love to know as much as I do. Don’t we all? There are so many possibilities… and still so many challenges when it’s time to measure the impact of digital marketing initiatives in higher education. So, I asked the 12 higher ed […]

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Web Analytics for Higher Ed Course

I have already registered two of our staff to take this course.I think the results will be invaluable to our team. From a management perspective, I may not be the one technically setting up the GA goals and segmentations and KPIs; but through this course I have certainly learned what questions to ask of my team and how we might work together to develop goals, segmentations and KPIs. Without my understanding of these things I wouldn’t be able to fully engage my team in measuring our success with our marketing efforts and in finding solutions to SEO.

Pat Stephens, Manager of Marketing at Nipissing University
Web Analytics for Higher Ed Course Alum
Web Analytics for Higher Ed Course

This was an incredible course that has given me the tools – both tangibly and intellectually – to execute measurements that I intuitively knew were possible but just wasn’t equipped to execute. I’m so glad someone recommended this course to me, and now I’m happy to recommend it to others… even non-techies.

Cindy Sabato, Marketing and Advertising Coordinator at University of Rhode Island (RI)
Web Analytics for Higher Ed Course Alum
HEW19

I love the fast-paced online format with a variety of topics.

Nicole Smith, University of Michigan,
HEW19 Attendee
Higher Ed Content Conference

We got some very useful suggestions for tools, tricks, and ways to communicate with internal stakeholders.

Rebecca J Bowes, Cornell University College of Architecture, Art, and Planning,
Higher Ed Content Conference Alum