Higher Ed Experts

This was a great introduction to measuring my social media efforts! We started with the basics: how to design a social media program with measurable goals; then expanding from that solid foundation with an exploration of tools to assist in measuring goals; all the way to designing a social media report. Each step gave me the opportunity to develop something I can use in my professional world, through the weekly discussions and assignments, with substantive feedback from classmates and the instructor on how to improve.

This conference gave me the opportunity to see how much is out there that I need to learn more about. I definitely have some topics to explore and even classes to take.

The analytics information was great and applicable to our institution. It was excellent leaving with actionable insights to apply to our future analytics efforts.

This course has forever shifted the way I look at my role, not just as a social media manager, but as a professional.
I have learned skills in this class that go well beyond understanding metrics and measurement and will help shape the way I do whatever job I find myself in, no matter the industry. This course is a must for people working in any type of social media manager/digital strategy role in higher education; you won’t find anyone better than Liz Gross to show you the ropes.