Content Analytics: Top 5 Engagement Metrics for Higher Ed Web Content

5 ways to measure the performance of your content Not sure how Google Analytics can help you optimize your web content? I know you’re not alone, because this is a question I get asked all the time! 🙂 So, here are my top 5 content engagement metrics, and how I use them in my approach […]

Higher Ed Analytics Professor Aaron Baker

Time well spent! The course exposes you to valuable concepts and very useful tools. The readings and resources are excellent. I am excited that I am able to put what I learned into use right away on my school’s website.

Sue Gettlin, Arcadia University. Sue Gettlin, Arcadia University,
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