Higher Ed Experts

This was a great introduction to measuring my social media efforts! We started with the basics: how to design a social media program with measurable goals; then expanding from that solid foundation with an exploration of tools to assist in measuring goals; all the way to designing a social media report. Each step gave me the opportunity to develop something I can use in my professional world, through the weekly discussions and assignments, with substantive feedback from classmates and the instructor on how to improve.

HESM14 presented real world scenarios in the fast changing world of social media in the sometimes slow changing world of higher ed. A must for anyone looking to advance their higher ed social media outreach.

This was a very helpful webinar. Very convenient — no expensive travel and I could combine the event with work assignments — and lots of good info. Some presenters were better prepared than others but all offered solid info. Excellent to have the PowerPoint presentations in advance to get a sense of the material. I would highly recommend it.

I loved the 10-minute format of the presentations; it kept me interested throughout the whole day. I learned a few great takeaways and started having some conversations with my colleagues that I think will turn into successful marketing tactics for our institution!