#HigherEd Marketing Memos: Why and how to re-purpose higher ed written content by Michaela Jones

What’s Old is New Again: A Brief Guide to Repurposing It’s no secret marketing and communications folks can often find themselves wearing a variety of hats throughout the average workday. When the school year launches into full swing, press releases, social media copy, blog content, tweets, and other writing-related tasks can start to feel like […]

Higher Ed Marketing Memos by Michaela Jones
  • I’d recommend this course to anyone looking for a better understanding of how to use the wealth of information in Google Analytics. Learning how to drill down into the information to get to actionable metrics that make sense will really help our marketing and strategy decision makers. Looking good doesn’t hurt either!

    April Taulbee. April Taulbee, Webmaster at D'Youville College
    Web Analytics for Higher Ed Course Alum
  • Boise State had a room of approximately 30-40 people attending the 2015 Higher Ed Analytics Conference.
    The feedback was fantastic. People really enjoyed the fast-moving format and interesting topics and speakers. 100% of our survey respondents said they learned something that they could use in their job.

    Teri Williams, Boise State University. Teri Williams, Boise State University,
    Higher Education Analytics Conference Alum
  • The #HECO18 conference provided tons of great, feasible ideas that our team can experiment with in the coming academic year.

    Michaela Jones, Northwest College. Michaela Jones, Northwest College,
    Higher Ed Content Conference Alum
  • The Higher Ed Experts course on web and social media writing exceeded my expectations. I learned many helpful strategies and it challenged me to assess what we currently do at our university and how we can improve our web writing and content. I would highly recommend this course.

    Katlin Birdsall, Colorado Mesa University. Katlin Birdsall, Colorado Mesa University,
    Web Writing for Higher Ed Course Alum

The Higher Ed Experts course on web and social media writing exceeded my expectations. I learned many helpful strategies and it challenged me to assess what we currently do at our university and how we can improve our web writing and content. I would highly recommend this course.

Katlin Birdsall, Colorado Mesa University. Katlin Birdsall, Colorado Mesa University,
Web Writing for Higher Ed Course Alum

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