Higher Ed Experts

I found this course to be very hands-on and full of insights and tips on how to take Google Analytics reporting to the next level. Setting a goal for a higher ed site, developing KPI’s and making a dashboard are no longer a big mystery! I discovered very actionable insights that will improve our university’s web and social media marketing efforts. Highly recommended!

I would recommend the course to anyone interested in preparing web content. There are also take-aways for what works in print as well.

Our small team at Augustana University enjoys learning new tips to better engage younger audiences and our parents, alumni and donor friends. The ability for the entire AU team to hear the same informative presentations – without incurring travel costs – is a key reason our institution is a repeat attendee.

I would absolutely recommend this course. All the assignments were extremely relevant to my daily work, and the course helped me produce the building blocks for a broader digital strategy for our division.