Higher Ed Experts

I would recommend Web Writing for Higher Education to anyone involved in writing and working in a communication or marketing department. It gives great examples of changes that are simple to make but make a large difference in the readability and focus of your website and web content. The tools provided toward the end of the course for content templates can be especially practical for certain kinds of content that are often repeated.

We got a lot of executable pro tips in a really short period of time. It was great. I also appreciated the breaks to discuss as a team.

Good use of time. Enjoyed the fast pace with multiple topics – something for everyone. The short time period prevented presenters from getting off in the weeds.

I would definitely recommend this course to anyone who is interested in acquiring not just a better understanding of Google Analytics, but anyone who wants to understand more about measuring and tracking marketing and communications ROI.