How Digital Analytics can Help Higher Ed Marketing and Communications Leaders

“Ah, if only higher ed decision makers understood a bit more the power of digital analytics instead of ignoring it or fearing it…” I’ve heard a version of this wish expressed by digital professionals SO many times over the years that I decided to ask your 12 higher ed colleagues on the program of the […]

How Higher Ed Leaders Can Use Analytics
  • I am so fortunate to have been able to participate in this class. I’ve done so many webinars, joined so many groups, attended so many conferences and none have come close to the experience and knowledge I gained from working with Karine. I was looking for something to really hone my skills, as many courses you come across are very entry level. Each week you are given the materials for a deep dive into a topic to perfect your digital content strategy. It was a long eight weeks, but I feel more prepared and poised to take on the next phase of my professional journey.

  • I can’t wait to put everything I have learned to good use. And, Sofia Tokar was a wonderful instructor!

    Amy Diehl. Amy Diehl, Web Content Manager, Hampshire College
    Web Writing for Higher Ed Course Alum
  • I’d definitely recommend the course to others. It gives you the knowledge to go beyond the basic metrics and start to understand how to dive into the data to make strategic decisions related to the web and other marketing efforts.

    Carle Eberle. Carle Eberle, Manager, Marketing & Admissions at Tufts University - Gordon Institute
    Web Analytics for Higher Ed Course Alum
  • I found this course valuable, because of how directly it applied to my work. Each week there was something that I immediately began applying to my daily tasks. Sometimes it was just a small detail or fact, other times it was a completely new process for writing certain types of content. But each week’s lesson gave me greater proficiency and skill in my work. I’ve already recommended the course to the other writers in my department.

    Paulette Sackett, Palmer College of Chiropractic. Paulette Sackett, Palmer College of Chiropractic,
    Web Writing for Higher Ed Course Alum

I found this course valuable, because of how directly it applied to my work. Each week there was something that I immediately began applying to my daily tasks. Sometimes it was just a small detail or fact, other times it was a completely new process for writing certain types of content. But each week’s lesson gave me greater proficiency and skill in my work. I’ve already recommended the course to the other writers in my department.

Paulette Sackett, Palmer College of Chiropractic. Paulette Sackett, Palmer College of Chiropractic,
Web Writing for Higher Ed Course Alum

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