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I’d recommend this course to anyone looking for a better understanding of how to use the wealth of information in Google Analytics. Learning how to drill down into the information to get to actionable metrics that make sense will really help our marketing and strategy decision makers. Looking good doesn’t hurt either!
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My team enjoyed the quick presentations. They were the right length to plant some new ideas, inspire us, and generate some easy actionable to-dos on our part.
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Helpful as a first-time attendee. I was able to get some good nuggets from a few presentations.
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It was great that we used real life, applicable scenarios and learnings instead of detached theory that we’d never get to apply in our jobs. By the third week I was applying my learnings in my job, and by the end of the course I had a full suite of tools and knowledge that I can use to make social media better at my institution.
Katy Scott, Acting Online Editor
at Curtin University
Social Media Marketing for Higher Ed Course Alum
April Taulbee, Webmaster
at D'Youville College
Amy Shelly, University of Portland,
Andrew Smith, University of Waterloo,
It was great that we used real life, applicable scenarios and learnings instead of detached theory that we’d never get to apply in our jobs. By the third week I was applying my learnings in my job, and by the end of the course I had a full suite of tools and knowledge that I can use to make social media better at my institution.
Katy Scott, Acting Online Editor
at Curtin University
Social Media Marketing for Higher Ed Course Alum
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