Higher Ed Experts

Since we are a small marketing department with only one person dedicated to social media, this conference allows me the opportunity to stay informed about how to best utilize social media metrics, practices, and new trends in short, succinct presentations. Very effective use of my time!

Within the first two weeks of this course, I was able to present our director of Transfer and Graduate Admissions and our dean of the School of Nursing with information showing how we could significantly increase the visibility of one of our online nursing programs by slightly tweaking how we referred to the program on our website. The information I was able to provide was so compelling that everyone involved agreed to officially CHANGE the name of the program to take advantage of the search engine optimization improvements I was suggesting.

I definitely would recommend this course to others. This course also was recommended to me by one of my colleagues who had previously taken it.

I was really impressed with how much I learned in this course–and how many tools there are to employ when writing for the web! In most online courses, you’re just on the receiving end for a couple hours and you are advised rather than forced to try your hand at certain exercises afterwards. With a multi-week session of exercises and feedback, I got a lot more information ingrained.