Higher Ed Experts

Fantastic course! Going to make a world of difference for me and my operation as I seek to corral the chaos and create some structure/methods for how we work on the web at my institution. It’s all about metrics.

This course is very interesting and definitely starts one on the path of becoming a GA ninja. It made me realize the importance of reporting data that is meaningful to decision making, not just reporting data for data’s sake! I will never again present lengthy analytical reports providing data that was amazing to me (and probably to me alone), as this doesn’t help influence decision making.

I would definitely recommend this hands-on course to anyone writing for the web. It includes lots of practical tools and techniques, best practices for higher ed websites, as well as valuable feedback from the instructor and your classmates.

As an attendee, I got a lot of unexpected takeaways, and some great insights into where this ever-changing field is taking us. I feel ready to dive back into my data with more confidence.