Higher Ed Experts

It seems that every time I take a Higher Ed Experts course I am surprised by its timely relevance to my daily work. And, then I realize, it’s no coincidence, it’s just that HEE’s course content is so up to date and relevant that it can’t help but be applicable in everything I’m doing at work!

As the Director of Marketing, with a Social Media Coordinator reporting to me, it was really eye opening to see how other universities are utilizing all the different social media channels. I hope to expand on some of the ideas and lessons learned to see how they could be implemented on our campus.

My approach to analytics has evolved with each successive week in the course. I’ve learned to use analytics to automate reports for data I used to spend days mining by hand.

I would recommend this course to people who are trying to gain better and deeper insights into their interactive marketing efforts. This course helped demystify forecasting for me. It has given me some tools so that I can help our team get more out of our advertising efforts. Before this course I would need some help understanding what to prioritize in terms of measurement and testing. Now, I have insights that have helped me form a vision that I can pass on to others.