Higher Ed Experts

It was a great way to very quickly get a broad spectrum of advice from several experts in the field. Each expert approached similar problems in different ways – which allowed us to pick solutions that best fit our needs.

“Attending” this event and being able to invite others to participate is a highlight of my academic year. It is not only personally helpful, but it also goes a long way to helping legitimize many of the efforts our department suggested or worked to implement in marketing communications at our institution.

There were quite a few practical tips I was completely unaware of. I figured I would learn some conceptual ideas about Google Analytics from the speakers, but the practical tips and suggestions were incredibly helpful. I feel like I will be able to make beneficial changes to our campus Google Analytics configuration TODAY.

The course was very applicable to what I do in my job. Our sites haven’t changed much in terms of lay out or format since they were first developed eight years ago, but we learned how we can lay out/create web/email copy in a more effective way, and I now know how to move ahead in a positive, powerful and useful way.