Higher Ed Experts

Informative and inspiring

I am so fortunate to have been able to participate in this class. I’ve done so many webinars, joined so many groups, attended so many conferences and none have come close to the experience and knowledge I gained from working with Karine. I was looking for something to really hone my skills, as many courses you come across are very entry level. Each week you are given the materials for a deep dive into a topic to perfect your digital content strategy. It was a long eight weeks, but I feel more prepared and poised to take on the next phase of my professional journey.

Though I have been using Google Analytics in my work for a long time, I haven’t always managed to keep up with all the changes. This course caught me up and showed me a lot of tools I hadn’t been using.

I highly recommend this SEO course! It has provided me the expert knowledge required to effectively develop and maintain PPC/CPC campaigns — incorporating SEO techniques, social media and analytics. Not only that, the timely real-world tips and insights provided by the reference material have opened my eyes on the impact search engine marketing plays on higher education. This course is worth it!