starting Apr 26

Digital Measurement Strategy for Higher Ed Team Course

Not sure how you should measure your digital marketing initiatives, campaigns and efforts? If you’ve never taken the time to set up with your team your strategic plan to measure what matters, this affordable 4-week course for teams (2 to 5 people) will help you define your measurement strategic plan.

Higher Ed Digital Marketing Measurement Strategy
  • We learned from the formal steps others are taking. These seem really valuable.

    Jason Ching, University of Nevada, Reno. Jason Ching, University of Nevada, Reno,
    Attendee
  • It was informative and helpful to hear and see firsthand experiences and lessons learned.

    Sacha Turpin, Georgia State University. Sacha Turpin, Georgia State University,
    Higher Ed Content Conference Alum
  • This was a great introduction to measuring my social media efforts! We started with the basics: how to design a social media program with measurable goals; then expanding from that solid foundation with an exploration of tools to assist in measuring goals; all the way to designing a social media report. Each step gave me the opportunity to develop something I can use in my professional world, through the weekly discussions and assignments, with substantive feedback from classmates and the instructor on how to improve.

    Becky Patt, Longwood University. Becky Patt, Longwood University,
    Social Media Measurement for Higher Ed Course Alum
  • It’s a great conference that allows you to quickly get the golden nuggets of information because of the 10 minute time limit.

    John McClimans – University of the Pacific. John McClimans – University of the Pacific,
    Higher Education Social Media Conference Alum

It’s a great conference that allows you to quickly get the golden nuggets of information because of the 10 minute time limit.

John McClimans – University of the Pacific. John McClimans – University of the Pacific,
Higher Education Social Media Conference Alum

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