How Digital Analytics can Help Higher Ed Marketing and Communications Leaders

“Ah, if only higher ed decision makers understood a bit more the power of digital analytics instead of ignoring it or fearing it…” I’ve heard a version of this wish expressed by digital professionals SO many times over the years that I decided to ask your 12 higher ed colleagues on the program of the […]

How Higher Ed Leaders Can Use Analytics
  • I really enjoyed the 10-minute session format. It’s a great way to boil down and present information, giving the viewer many avenues for further study.

    Martin Beck, Claremont McKenna College. Martin Beck, Claremont McKenna College,
    Higher Education Analytics Conference Alum
  • This course contains tons of good information that can help you make the right decisions about your website. It opens the door to a world of valuable knowledge of your visitors’ wants and needs. But be prepared – it’s hard work, and you need to make time for learning!

    Petra Svensson. Petra Svensson, Web Strategist at Lund University
    Web Analytics for Higher Ed Course Alum
  • The Higher Ed Social Media Conference surpassed my expectations, The event provided answers to many of my most pressing questions and offered great new ideas that are sure to enhance our social media program.

    Atana Morell, Rogue Community College. Atana Morell, Rogue Community College,
    Attendee
  • The conference was interesting, very informational and did not lag (the breaks were well-placed). I learned a lot about how other institutions handle the same difficulties, making my team and I feel better about where we are and what we’ve done in the social media arena.

    Shannon M. Owens, The UT Health Science Center, San Antonio. Shannon M. Owens, The UT Health Science Center, San Antonio,
    Higher Education Social Media Conference Alum

The conference was interesting, very informational and did not lag (the breaks were well-placed). I learned a lot about how other institutions handle the same difficulties, making my team and I feel better about where we are and what we’ve done in the social media arena.

Shannon M. Owens, The UT Health Science Center, San Antonio. Shannon M. Owens, The UT Health Science Center, San Antonio,
Higher Education Social Media Conference Alum

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